Corporate partnershipsUNICEF and the Mr Price Group show that ‘Kids Are Priceless’
UNICEF, the Mr Price Group and the RedCap Foundation (a non-profit organisation established by the Mr Price group) have launched a partnership to benefit low-income communities in South Africa. All funds raised through the campaign will be channelled to both UNICEF and the RedCap Foundation with specific focus on education and early childhood development. Fundraising opportunities which are currently being explored include the introduction of an employee fundraising programme, and various customer engagement initiatives in Mr Price stores. Macharia Kamau, UNICEF Country Representative, said “This partnership will help turn the tide of challenges facing South African children”. Related links:
Woolworths
Woolworths and UNICEF have formed an exciting partnership that helps children change the world. The Kids Changing the World campaign was launched on the 1st of December 2007 as the first part of a two year collaboration between the retail giant and UNICEF to benefit educational programmes in South Africa. Customers , members of the public, but most importantly kids, will be encouraged to purchase a colourful 'buddy band' for just R15 from all Woolworths stores, the proceeds from which will benefit UNICEF and Heartbeat. The initiative is seen as an innovative way to engage ordinary kids in philanthropy, thereby empowering children to confront positively the many challenges that face kids in South Africa. Related links:
Soccerex
Soccerex CEO, Duncan Revie said “We see this partnership with UNICEF as an opportunity to contribute towards a real legacy during our time in South Africa. Everyone knows the power of football to reach into the hearts and minds of young people, especially here in South Africa. This partnership will also offer encouragement to other companies looking for opportunities for their social responsibility programmes.” From the 2007 Soccerex event, the generous sum of R152,000 was raised for UNICEF's work with children in South Africa, from the the Soccerex Gala dinner. Related links:
Sheraton Hotels
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