Reina Cullinan, Corporate Marketing Manager of Total South Africa, visits the UNICEF stand in its third year at Soccerex
2 December 2009, Sandton - Soccerex over the last three years has provided an exceptional platform for partnerships and some resource, mobilization opportunities. UNICEF has been able to take these opportunities and maximize the potential for children's right to play and learn through its close collaboration with the Departments of Basic Education and Sports and Recreation. Over 169 schools clusters across the nine provinces participate in the Sports for Development programmes. "The engagement with Soccerex and the opportunities it has created has provided UNICEF and its partners to support to support programmes at school and community level that have kept children positively occupied deterring them form from negative behaviors", says Nadi Albino the Chief of Education and Adolescent Development in UNICEF.
"Total South Africa is proud to continue its partnership with UNICEF. The development of grassroots soccer is the best way for us to leave a legacy for children from 2010 and we continue to remain committed to this goal. Soccerex provides an excellent platform for both UNICEF and Total to talk about our partership and the difference it makes for thousands of South African children each year" says Cullinan,
This year is the last opportunity for UNICEF and other delegates at Soccerex to create new and exciting partnerships before the advent of the World Cup. "We will be making the most of this opportunity to strenghten our engagement for children by looking at new and innovative partnerships both in the private and public sector to ensure that in 2010 UNICEF is able to bring the excitement of the World Cup to children in even deep rural communites across South Africa. Soccerex provides us an excellent opportunity to progress this agenda for children" says Justin Bradfield, UNICEF Fundraising Specialist at Soccerex this year.