Mango partners with UNICEF in online fundraising campaign
21 July 2009 - Low cost airline Mango, UNICEF and Supersport’s Let’s Play announced today its partnership to raise funds for the organisations’ work in youth development through sport initiatives.
The association will see Mango fundraise for UNICEF and Let’s Play through its website, allowing airline guests to contribute R 10 toward various initiatives.
The airline and UNICEF will report back to donors and passengers regularly through in flight magazine, Mango Juice, to highlight the positive results of Mango guest’s contributions.
“This partnership in particular will benefit UNICEF’s Sport for Development program and Let’s Play, which aims to use sport for positive influence in children’s lives, by providing sport and recreational equipment, playgrounds and programmes that support both cognitive and physical development with opportunities to play.” Said Aida Girma, UNICEF South Africa Country Representative, who was on hand to formally accept the partnership on behalf of UNICEF. “This is a right for all children enshrined in the Convention of the Rights of the Child and I would like to thank Mango for having the vision to invest in a such a positive, and results based program to benefit thousands of children in South Africa.”
The launch was also attended by several young people who were the recipients of footballs from Let's Play. Vaughn Bishop, Corporate Social Investment Manger for Supersport highlighted the need for young people to become more active, "This partnership is about getting children off the couch and onto our playing fields. With the support of UNICEF and Mango we can encourage more children to play and get active. This is essential for their development," commented Mr. Bishop.