“Think Kidz” road safety campaign launches with support from UNICEF
Van Reenen’s Pass was a hive of activity on Thursday the 20th March as UNICEF and its Road Safety partners launched the ‘Think Kidz’ road safety message to road users over the busy Easter holiday period.
Bridgestone, The Road Safety Foundation, the Automobile Association (AA) and some 100 children from the Van Reenen Primary school were all present to encourage road users to ‘Think Kidz’ at every step of the way on their journey to a safe and fun holiday to the South Africa’s coasts.
In South Africa, a child is killed or injured every ten minutes on our roads. This is a shocking statistic that UNICEF finds unacceptable. The preventable nature of these deaths makes it an imperative for UNICEF to support its partners to ensure every effort is made to keep children are safe and protected from injury during travel on our roads.
In 2007 UNICEF Goodwill Ambassador, Yvonne Chaka-Chaka endorsed the ‘Think Kidz’ Road Safety message.
This year, Nicole Fox, celebrity DJ and television presenter, and UNICEF Advocate, was on hand to teach local kids about the dangers of busy roads. Ms. Fox handed out free Buga Belts (‘See me’ in Zulu) to grateful safety-minded young children.
The bright yellow reflective belt is designed to increase visibility of children when walking on the roads.
In lending her name to this initiative, Ms Fox joins well known personalities like Archbishop Desmond Tutu who have signed the National Road Safety Walls, pledging to join the campaign to reduce child deaths on our roads and to tirelessly advocate for a safer world for children.
‘Encouraging parents, drivers and pedestrians to be aware of children at all times is vital to reducing child deaths on our roads. Let’s ask everyone to buckle up, slow down and respect children, ‘said Nicole.