Children have a ball as Let’s Play a Million kicks off national distribution plan
Pretoria, 12 Nov., 2007… On a hot and dusty day in four townships of the greater Gauteng region this past weekend, thousands of smiling children gathered for the start of the national distribution of over 100,000 soccer balls raised in Let’s Play a million television, radio and sms campaign mounted by UNICEF sport for development partner SuperSport.
Some four thousand five hundred balls were distributed over the November 10 and 11 weekend. This coming weekend, 17 and 18 November, Soweto will be the target and SuperSport aims to distribute double the number of balls, kicking off distribution at Pimville stadium and proceeding to 15 different communities.
Last May SuperSport in partnership with UNICEF and a network of 5 top radio stations launched phase one of its Let’s Play a Million campaign which raised more than ZAR1million in donations to help purchase a million soccer balls for South African School children in the most underserved school communities in the country. The campaign also helped to raise awareness of the grave social challenges children face and to encourage the formation of private public partnerships to mobilize local resources for school and community-based sport programmes for children, while reinforcing their right to play. This approach directly supports the Government’s “mass participation in sport “strategy of the Government of South Africa, UNICEF said.