UNICEF MEDIA AWARD
Belgrade, 20 November 2013 – UNICEF Serbia today awarded radio, TV and print journalists for best reporting on digital violence against and among children in 2013. The awards went to Mr Boris Vukovic of “Blic” for his article “300 pupils joined a Facebook group to support beating up of their class mate”, Ms Jovana Jovancic of Radio Television of Serbia for a piece on digital behaviour of children and youth, and Ms. Tamara Vucenovic of Radio Belgrade 2 for a radio programme within the series entitled “Digital Icons”.
The five-member Jury consisted of eminent journalists Branka Otasevic, Olja Beckovic and Gorica Nesovic, Veselin Simonovic, EIC of Integrated newsroom, Ringier Axel Springer Serbia, and Chief Editor of Blic daily, and UNICEF Communication Officer Jadranka Milanovic. The Jury reviewed the media entries based on the criteria related to the promotion of child rights and general criteria of professional reporting, including the quality and ethics in reporting and public benefit, and also whether the material could be considered as an initiator of positive changes in society and changes of social norms.
Each winner was conferred a UNICEF medal and diploma presented by UNICEF Representative Michel Saint-Lot. On behalf of Telenor, Corporate Responsibility Specialist Sanja Rajacic presented the winners with laptops and one year internet subscription.
Jury explanation for the awarded media stories
Mr. Boris Vukovic’s article “300 pupils joined a Facebook group to beat a school mate” published in “Blic” daily has a good approach to the theme. The title draws the readers’ attention to a particular case of digital bullying. The journalist then moves from a particular to the general issue, respecting the professional rules on protecting the identity of the victim and thus protecting him/her from additional victimization. With a good choice of photographs, a good subtitle, clear lead and highlighted sidebars, this article provides a series of useful information. It explains different the forms of abuse of children on the Internet, provides statistics on the scope of digital violence, gives advice to parents..
Radio programme “Digital Icons” – one in the series on the issue of digital violence by Ms. Tamara Vucenovic, broadcast on Radio Belgrade Two, is aimed at serious and patient listeners who are eager to obtain substantive information about the issue. Announced as the first in a series of programmes on digital violence, the awarded piece reveals the author’s readiness to deal with the issue in a substantive manner and to have child and youth interlocutors involved. Even though without distinct radiophonic characteristics and leans only against conversations with experts, this radio programme combines picturesque examples and explanations, commentaries and instructions for protection from abuse on the Internet aimed at children and youth, parents and teachers, and those who are obliged to act against the abuses.
Ms.Jovana Jovancic introduced the theme in an imaginative and unusual manner in the “Oko magazine” programme on Radio Television of Serbia. A poll in the street with a request for becoming a “fiend” and “following” is merged in an innovative, humorous and effective way into examples, explanations and data on digital violence, abuse and exploitation. Statements by children, adolescents, psychologists and teachers are well incorporated to make a thematically complete picture. Visually attractive, well shot and dynamically edited, this ten-minute broadcast talks about the issue in an attractive way, clearly points to the hazards of on-line abuse and exploitation and sends a message on what should be paid attention to in school, at home, among children, and among adults. Such an approach justifies the prime-time broadcast of this programme.