|© UNICEF Serbia / Nebojsa Babic|
|Ana Ivanovic and Sasa Djordevic, UNICEF National Ambassadors, with UNICEF products|
UNICEF’s cards and gifts campaign has begun in Serbia.
Ana Ivanovic and Sasa Djordevic, UNICEF National Ambassadors, are appearing in print advertising to promote the items.
“When I was a kid I used to receive UNICEF cards,” said Ana. “Now, I am sending them. It is a special pleasure to know that each UNICEF card and product, apart from making a person who receives it happy, directly helps at least one child.”
Items for sale include teddy bears, greeting cards and toys such as the “Brio Ant”. The products can be bought by visiting the UNICEF Shop web pages.
Funds raised through the cards and gifts campaign are used within Serbia to fund UNICEF’s priority programmes, which are aimed at promoting a rights-based approach to the survival, development and inclusion of all children from conception through adolescence.
There is a particular focus on the rights of those children who are excluded due to ethnic background, disability, poverty, violence, abuse or exploitation.