Ana Ivanovic visited “14 October” primary school in Baric

© UNICEF Serbia / Zoran Jovanovic Maccak
Ana Ivanovic in primary school "14. oktobar" Baric near Belgrade

Belgrade, 14 November 2008 – UNICEF National Ambassador for Serbia Ana Ivanovic today visited the “14 October” primary school in Baric, south-east of Belgrade. Thanks to Ana’s donation, the school has begun to implement the UNICEF programme “School without Violence - Towards Safe and Enabling Environment for Children”.   

“I am truly happy to give my own contribution to the efforts in solving the serious issue of violence and bullying in schools,” said Ana when addressing the pupils. “It is my pleasure to come to one of the schools that is involved in the programme and to hear from children and teachers that the programme is progressing and that a difference has been made. In school, like in sports, we need to continuously monitor and evaluate our performance in order to improve ourselves. Even when we are losing, we need to know how to make something good out of it... and how to become better.”

During her one-year long ambassadorship with UNICEF, Ana has already donated over 4 million dinars, thus enabling 15 schools in Serbia to join the “School without Violence” programme. She is currently fronting the “You Are Cool” campaign within the programme that is directed towards school children. Ana has been active in supporting UNICEF to promote sport for development through fair play tournaments aimed at creating a culture of non-violence among school children, as well as in fundraising efforts for strengthening UNICEF programmes in Serbia. 

“I appeal to all the people of goodwill, citizens and corporations, to unite with us and help us give children a chance for a better and happier childhood. It is only the joint effort and commitment of us all that can ensure the true development of our society,” Ana said.

The “School without Violence” programme is designed to address the increased violence among children and adolescents in Serbia in recent years. It is financed solely through locally raised funds – contributions by individual donors and businesses.

The programme provides children and adults with the knowledge and skills needed for conflict management and resolution. Currently, 137 schools are implementing the programme, encompassing over 84,000 pupils and some 8,400 teachers. 

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