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Radio Drama to trigger social transformation launched

Kamonyi, 26 February 2011.  At an event organized by Rwanda’s Ministry of Gender and Family Promotion in partnership with UNICEF and Urunana, a NGO specializing in development communication, launched an initiative to promote social and community dialogue on key issues affecting children in Rwanda.

“Communication within the family and the community to accelerate children’s health, education and prevent violence and abuse is very important to achieve MDG targets” said the Minister for Gender and Family Promotion, Dr. Jeanne d'Arc Mujawamariya.

" Parents who fight against  violations of children's rights, protect children, and spend vital time to discuss issues of concern with children, ensure that the children grow up to be good citizens"  she stressed. 

Rwanda has achieved tremendous progress in reducing infant and maternal mortality as well as improving access to education. However, 154,000 children still die every year from preventable causes; half of all children are chronically malnourished; and 101,000 children live in child headed households.

UNICEF initiated this tripartite partnership to promote dialogue around these key issues because Urunana is a NGO that has succeeded in communicating key messages through radio dramas and because MIGEPROF is UNICEF’s key partner in this area.

A highlight of the event featured a community theatre performances by URUNANA  on gender-based violence and its impact on children, prevention of malaria and use of ITNs, hand washing with soap, and the importance of children's participation in decision making as well as the benefits of parent-child communication.  

The event also featured quiz competitions after each performance and the award of prizes to participants who correctly answered the questions based on the performance.

Following this event, Urunana will produce radio drama on antenatal, post-natal and neo natal care, early and exclusive breast-feeding, hand washing with soap at critical times, sleeping under insecticide treated nets for malaria prevention, oral rehydration therapy, and prevention and care of acute respiratory infections.

Other episodes of the drama will address issues on education retention and achievement especially for girls, gender based violence, prevention of HIV as well as the concerns of most vulnerable and excluded children.

This partnership is part of the broader partnership with civil society and media organizations such as the Rwanda Interfaith Network, the Association of Health reporters, community radios, and other community level organizations, to bring about positive shifts in social norms on the issues that impact the health, development and protection of women and children. 

Two episodes of URUNANA radio serial drama air on Radio Rwanda every Saturday and Sunday at 20:45 and Mondays at 20:45 and rebroadcast every Sunday at 7:30 on BBC.

 

 
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