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Elle Magazine and UNICEF Romania launched the New-Born ward of the Piatra-Neamt Maternity Hospital

Bucharest, 3/06/2005

ELLE Magazine and UNICEF Romania launched the New-Born ward of the Piatra-Neamt Maternity Hospital

On Friday, June 3, 2005, Elle Magazine and UNICEF Romania launched the New-Born ward of the Piatra-Neamt Maternity Hospital. The maternity was renovated with the funds raised during the auction organized in November 2004 by Elle magazine in partnership with UNICEF Romania.

The objects put on sale were donated by personalities of the Romanian public life and were purchased for a total amount of Euro 33,000: jewels donated by the sopranos Mariana Nicolesco and Angela Gheorghiu and by the actresses Maia Morgenstern and Daniela Nane, manuscripts signed by Mircea Cartarescu and Horia Roman Patapievici, the top worn by Ilie Nastase at the 1973 Roland Garros Contest, Marius Tuca’s typewriter and pen, as well as various art objects offered by Cesaria Evora, Andreea Raicu, Mihaela Geoană, Dana Năstase, Ioan Nemţoi, Agnes Toma, and Alessandra Stoicescu.

Nearly half the proceeds of the auction come from Mihaela Radulescu. “I have a very solid reason for supporting the Elle initiative – my brother’s first born died ten years ago in the maternity hospital of Piatra-Neamt because of the poor utensils there”.

The proceeds of the auction were employed for the purchase of furniture and equipment that will allow the child to stay together with the mother in the same room immediately after birth 24/7 until leaving the hospital. This action is part of a larger project entitled “Baby Friendly Hospital”, initiated in Romania by UNICEF.

The Elle – UNICEF partnership aimed at the conversion of a friendly maternity hospital into a truly welcoming environment, by improving the conditions in which the mother and the child spend together the first days after birth. The endowment of a new-born ward with new furniture (beds for mothers and for babies) represents a complementary action for the “Baby Friendly Hospital” Initiative.

The Maternity Hospital of Piatra-Neamt has been working with UNICEF Romania since March 2003, when its staff expressed their wish to be part of the “Baby Friendly Hospital” Initiative. During this cooperation, the physicians and the nurses in Piatra-Neamt have proved dedication and active involvement in increasing the quality of the medical services for mother and child, despite the financial problems they have to cope with.  

2,300 babies are born in this maternity hospital every year, most of them from families facing great economic problems. The staff of the maternity hospital got actively involved in applying the quality standards imposed by the status of “Baby Friendly Hospital”, and the improvement of the accommodation conditions can only result in the creation of a truly friendly environment for mother and child.

“The greatest advantage of this system is that it encourages breastfeeding, thus ensuring the proper nutrition and, consequently, the proper development of the child. Moreover, the baby is less prone to diseases, as it is in contact will a smaller number of people and is less exposed to infections. And, last but not least, a strong connection is made between mother and child from the very first days, which greatly diminishes the risk of abandonment in the maternity hospital. These are only few of the advantages of this system that has a lot of benefits for the mother, as well”, declared Pierre Poupard, UNICEF Representative in Romania.

On the launch of the new new-born ward in the maternity hospital of Piatra-Neamt, Pampers also donated 10 neonatal beds and dressing tables for the organization of the ward as required by the “rooming-in” system. The Pampers initiative, that occur in June – children’s month – and aim at the improvement of the quality of baby care, have already become a tradition. This year, Pampers will offer another 14 maternity hospitals throughout the country neonatal beds and dressing tables, their number rising thus to 500 so far”, said Maria Camelia Sur – Procter &Gamble External Relations Manager.  

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