Realitatea TV Viewers Gave over EUR 70,000 to UNICEF’s “No More Invisible Children” Campaign
Bucharest, August 30, 2012. The No More Invisible Children fundraising campaign, rolled out by UNICEF in partnership with Realitatea TV from 23 June to 24 August 2012, raised over EUR 70,000 which will go into the Top Priority: No More Invisible Children project. During this two-month campaign, Realitatea TV viewers and UNICEF Facebook fans could follow stories about invisible children and gave via SMS and online on the UNICEF webpage www.unicef.ro. We truly thank those over 35,000 people from Romania and abroad who have showed their support to invisible children.
The fundraising campaign culminated in the TV show Wake up Romania – Special Edition for UNICEF. Andreea Marin Bănică, UNICEF Goodwill Ambassador for Romania, promoted the campaign and hosted the show. Celebrities and public figures from different fields attended the show and joined the campaign to show their support for these children. The campaign was endorsed by public figures such as: Ion Ţiriac, Camelia Şucu, Vunk, Maria Dinulescu, Valentin Butnaru, Cristian Stan, Inna, Connect-R, Ruxandra Dragomir, Luminița Anghel, Corina, Albertina Ionescu, Amna, Cristina Stănciulescu.
We would like to thank our partners who made it possible for us to get donations from the general public: Orange, Vodafone and Cosmote, Romtelecom and our strategic partner: BRD Bank - Groupe Société Générale.
Media partners joined the campaign: Adevărul, Weekend Adevărul, Click pentru Femei, Click Sănătate, www.copilul.ro, Elle, Psychologies, Joy, VIVA, Unica, Baby, Avantaje, Revistei BeWhere, Opinia Timișoarei, www.csrmedia.ro, www.csr-romania.ro, Comunicate de Presa.ro, www.zelist.ro, www.iqads.ro, România Pozitivă, and Ora de Iași. Some of the bloggers who lent their support to the campaign were: Cristina Bazavan, Alina Meleșcanu, Florin Grozea, Bogdana Butnar, Simona Tache, Dan Dragomir, Cristi Șerb, Claudia Tocilă, Toma Nicolau, Radu Dumitru, Auraș Mihai, Oana Brătilă, Andrei Cismaru, Gabriel Aldea, Miruna Siminel, Andrei Crivăț, Matilda Tanascov, Ligia Adam, naivbeauty.ro.
The No More Invisible Children Campaign was also supported by: Hotel Ibis, Aqua Carpatica, Readers Digest Publishing House and Mac Mac Publishing House (the only green publishing house in Romania).
We thank all of them for their involvement!
Those who want to support invisible children or other UNICEF projects can continue to give on the webpage www.unicef.ro or in any BRD - Groupe Société Générale branch.
About the project
About UNICEF Romania
In Romania, UNICEF supports child health and nutrition, quality education, and the protection of children from violence, neglect, and HIV/AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments
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