'Romania takes roots' campaign
‘Romania takes roots’ campaign raised almost $1 million for flood victims
Romania’s 2008 floods constituted an emergency on a national scale, one which called for quick, decisive action. As soon as the extent of the flood damage was understood, a national fundraising telethon was organised by UNICEF and Realitatea TV.
The telethon was hosted by UNICEF Romania Goodwill Ambassador Andreea Marin Bănică and Realitatea’s Mihai Tatulici, and attended by President Traian Băsescu, Bucharest’s Mayor Sorin Oprescu and numerous prominent personalities from Romania’s business and artistic circles.
© All pictures: UNICEF Romania/Rareş Rusu