• 'Romania takes roots' campaign‘Romania takes roots’ campaign raised almost $1 million for flood victims Romania’s 2008 floods constituted an emergency on a national scale, one which called for quick, decisive action. As soon as the extent of the flood damage was understood, a national fundraising telethon was organised by UNICEF and
The telethon was hosted by UNICEF Romania Goodwill Ambassador Andreea Marin Bănică and Realitatea’s Mihai Tatulici, and attended by President Traian Băsescu, Bucharest’s Mayor Sorin Oprescu and numerous prominent personalities from Romania’s business and artistic circles.
It worked wonders in spreading awareness of the problem to the populace.The telethon was the first stage of the fundraising campaign ‘România prinde rădăcini’ (eng: ‘Romania takes roots’) for flood victims, to which people were able to donate for a month after the telethon. In all, the sum of $973,000 was raised. © All pictures: UNICEF Romania/Rareş Rusu
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