Resource leverage and mobilization

Resource leverage and mobilization

 

Resource leverage and mobilization

Long-term partnerships with the private sector, media, civil society organizations and prominent individuals aim to create an alliance for children across Romanian society and to ensure the sustainability of social inclusion initiatives. This also contributes to the mobilization of resources for sustained investments in improving the situation of excluded and disadvantaged children. Such efforts will be particularly important if State resources are constrained as a result of the economic downturn. Strengthened partnerships will lead to advocacy for budgetary adjustments that protect children during a difficult economic period.

Private individuals and businesses will be targeted in efforts to mobilize resources for the ‘other resources’ component of this cooperation partnership. Building on increased public trust and greater UNICEF brand awareness in the country, resources raised will be gradually shifted towards international programmes supported by UNICEF in Africa and Asia.

 

 
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