Actor Amitabh Bachchan, popularly known as the king of Indian cinema, was appointed a UNICEF Goodwill Ambassador in 2005.
Mr. Bachchan's collaboration with UNICEF began in 2002 when a polio outbreak in northern India threatened to spread. His appearance in a series of award-winning television and radio commercials – which encouraged parents to have their children vaccinated against the crippling disease – played an important role in saving lives.
Following the devastating tsunami in December 2005, Mr. Bachchan appeared in a public service announcement on behalf of the victims and reminded people of their collective duty to protect and care for children, especially in times of crisis.
A prolific actor, Mr. Bachchan has starred in more than 150 films. He is not only a Bollywood star but also a recipient of international accolades. In 1999, Mr. Bachchan was voted the ‘Star of the Millennium’ in a BBC Internet poll, defeating the likes of Charlie Chaplin and Robert De Niro for the honour. In 2001, he was awarded the ‘Padma Bhushan’ for his outstanding contributions to Indian cinema. He has also provided narration for numerous films and cultural programmes.