|The logo of this year’s Junior Eurovision Song Contest, designed by the host broadcaster in the Netherlands, AVRO.|
NEW YORK, USA, 4 December 2007 – The European Broadcasting Union (EBU) and UNICEF have formed a unique partnership for the Junior Eurovision Song Contest 2007, the biggest children’s music event in Europe.
As millions of viewers across the continent – and beyond – tune in to watch this Saturday, 8 December, UNICEF will provide editorial highlights on children’s rights throughout the show. The aim: to raise awareness on this important theme amongst the 30-million-strong viewing audience.
UNICEF’s involvement will also raise funds for programmes to help children in need, as EBU and the participating broadcasters donate all their income from the show’s ‘televoting’ to UNICEF.
Partnership is ‘an ideal fit’
“The Junior Eurovision Song Contest is perceived as a high-standard family entertainment programme across the participating countries,” said the Director of UNICEF’s Regional Office for Europe, Philip O’Brien. “The event has a very positive, non-competitive spirit: For one week, children from all over Europe join to perform their songs and have fun together.”
|© Indrek Galetin/EBU|
|Members of a children’s singing group from Armenia rehearse in Rotterdam for the upcoming Junior Eurovision Song Contest, which will raise awareness on child rights and benefit UNICEF.|
Mr. O’Brien called the contest “an ideal setting for children from a wide range of backgrounds to meet and interact socially,” adding: “This is one of several aspects creating an ideal fit between the Junior Eurovision Song Contest and UNICEF.”
Hosted by the Dutch national broadcaster AVRO, the contest will be televised from Rotterdam. Viewers from 42 participating countries will vote for their favorite entries via phone numbers that will appear on the screen during the live shows, transmitted on the Eurovision satellite network in prime time.
Focus on UNICEF’s work
“The EBU welcomes UNICEF as a partner for the Junior Eurovision Song Contest 2007,” said Eurovision TV Director Bjørn Erichsen. "We are extremely happy to be working with UNICEF.
“In addition to building a link between the artists in our show and all the children in Europe, we will focus on the outstanding work that UNICEF is doing,” added Mr. Erichsen.
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