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Frequently Asked Questions on Champions for Children

What is Champions for Children?
UNICEF Champions for Children is a community of donors who give regularly to UNICEF to help the poorest, most vulnerable children in the Philippines and worldwide.

UNICEF is not funded by the United Nations and relies solely on voluntary contributions to support its strategies and programmes. The regular donations from the Champions for Children programme allows UNICEF to leverage donor resources in a more strategic and focused way.

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How does UNICEF Philippines conduct face-to-face fundraising?
The term face-to-face (F2F) fundraising covers three main techniques, all of which are used by UNICEF:

  • Street fundraising, where trained and branded fundraisers approach the public on the street to ask for regular contributions;
  • Mall/Event fundraising, which works the same way as street fundraising but is done in malls and other public places where display stands/exhibitions are used to showcase UNICEF’s work; and
  • Business to business (B2B), where trained and branded fundraisers visit the offices of corporate partners to ask for contributions from employees.

Fundraisers are trained and supported by UNICEF to approach donors directly in public places such as malls, fairs, offices and other event locations to talk about UNICEF’s work and how individuals can help through monthly contributions.  A separate team of fundraisers also accepts one-off cash donations from donors without credit cards, and issues serialized acknowledgement receipts for all donations received.

APPCO is the official partner for UNICEF’s F2F fundraising programmes in the Philippines Malaysia, Indonesia and Thailand. As an experienced multinational, APPCO has been successfully operating F2F donor recruitment in Southeast Asia for the past decade for both charitable and business institutions. Some of their clients include:

  • Philippines: World Wildlife Fund (WWF), Cribs and UNHCR
  • Malaysia: National Kidney Foundation, National Cancer Council, WWF
  • Singapore: National Cancer Society, National Heart Foundation, WWF, HSBC, Standard Chartered Bank, Star Mio TV
  • Indonesia: National Heart Foundation, WWF
  • Thailand: UNHCR, World Animal Protection Thailand (WPSA), SOS Children’s Village
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How are UNICEF and donors guaranteed of the security of the transactions?
The following procedures are implemented to ensure the security of transactions done during F2F activities:

  1. Monthly contributions are billed via the donor’s credit card, debit card or an authorization-to-debit-account arrangement.
  2. Fundraisers are not allowed to hold the donor’s credit card or debit card, nor see the back side where the security number is printed.
  3. All donor forms have unique serial numbers which are strictly monitored.
  4. All donors who sign up in the programme receive verification calls to check donor information against the forms they signed. This ensures that no fraudulent sign-ups take place.

In addition, APPCO has established procedures and systems to protect donor privacy and prevent fraud. Potential F2F fundraising staff are required to undergo a financial check before being recruited by APPCO, and must pass rigid training on the fundraising process, donor privacy and fraud regulation. F2F staff are also closely supervised by Team Leaders at each location on a daily basis.

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How are face-to-face fundraising staff paid?
As the appointed fundraising agency of UNICEF Philippines, APPCO is paid a one-time fee which depends on the number of donors they recruit for UNICEF, and the number of donors who remain committed to helping children through UNICEF. APPCO pays its fundraisers through a performance-based payment structure, which is replete with safeguards regarding donor recruitment. 

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Where are face-to-face fundraising activities conducted?
F2F fundraising activities for UNICEF Champions for Children are conducted nationwide. To view the latest schedules and event locations, please click here. In addition to these scheduled event sites, fundraisers also travel across the Philippines, visiting offices, trade fairs and other institutions.  

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How can a donor identify legitimate APPCO face-to-face representatives?
Legitimate fundraisers always wear official and coded APPCO-UNICEF IDs and often wear UNICEF shirts or vests. They also carry a UNICEF letter of authorization with their name and ID code. The letter indicates the UNICEF hotlines that donors can call to verify a fundraiser’s identity. Legitimate fundraisers use serialized donor forms, and carry UNICEF-branded campaign materials and tokens.

Click here to see the current list of our Fundraisers on the Field.

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What other methods of fundraising does UNICEF use?
In partnership with a Philippine-based outsourcing company called GlobalQuest BPO Specialists Inc., UNICEF also contacts prospective donors by phone.

Click here to see the current list of our Fundraisers by Phone.

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Who can I contact for comments and inquiries?
For further inquiries and assistance, please contact the following members of the UNICEF Philippines fundraising team:

Benjie Nombrado
Donor Care Representative
Private Fundraising & Partnerships
Tel. +632 758-1000/758-1442
Fax +632 901-0195/729-4529
Email psfrmanila@unicef.org / bnombrado@unicef.org

Sereena Joy Palami
Fundraising Assistant
Private Fundraising & Partnerships
Tel. + 632 901-0157
Email psfrmanila@unicef.org / spalami@unicef.org

Dennis N. Cruz
Individual Fundraising Programmes Officer
Private Fundraising & Partnerships
Tel. + 632 901-0161
Mobile + 0917-8616289 (SMS only)
Email psfrmanila@unicef.org / dcruz@unicef.org 

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