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Frequently Asked Questions on Champions for Children

What is the UNICEF Face-to-Face Fundraising Program?
The UNICEF Face-to-Face Fundraising Program or simply put, UNICEF Champions for Children, is a monthly giving program to help raise funds and awareness to help the poorest, most vulnerable children in the Philippines and worldwide.

UNICEF is not funded by the UN and relies solely on voluntary contributions. The regular donations  from the Champions for Children program allows UNICEF to leverage donors’ resources in a more strategic and focused way for the benefit of children in the Philippines and worldwide.

The term Face to Face (F2F) Fundraising covers four main techniques, all of which are used by UNICEF:

  • Street fundraising, where the public is approached in the street by trained, branded  fundraisers who ask for regular donations.
  • Mall/event fundraising works the same way as street fundraising but done in malls and other public places where display stands/exhibitions are used to showcase UNICEF's work.
  • Business to business (B2B), when fundraisers go into the place of work of corporate partners to ask donations from employees.  This is similar to mall fundraising in execution.

How does UNICEF conduct the Face-to-Face Fundraising?
UNICEF Philippines works with the APPCO Group, an experienced multinational company with expertise on Face-to-Face fundraising.

The fundraisers are trained and supported by UNICEF to approach donors directly in public places such as shopping malls, fairs, offices and other event locations to talk about UNICEF’s work and how individuals can help through monthly contributions through credit cards, debit cards, and bank account debits.  A separate team of fundraisers also accepts one-off cash donations from donors without credit cards, and issues serialized acknowledgment receipts for all donations received.

APPCO is the official partner for UNICEF’s F2F fundraising programs in the Philippines Malaysia, Indonesia and Thailand.  APPCO has been successfully operating F2F donor recruitment in Southeast Asia for the past 10 years, for both charitable and business institutions.  Below are some of their clients apart from UNICEF:

Philippines: WWF, Cribs, UNICEF
Malaysia: National Kidney  Foundation (NFK), National Cancer Council (MAKNA), WWF, UNICEF
Singapore: National Cancer Society, National Heart Foundation, WWF, HSBC, SCB, Star Mio TV
Indonesia:  National Heart Foundation (YJI), WWF, UNICEF
Thailand: UNHCR, WSPA, SOS Children’s Village, UNICEF

How will UNICEF and donors be guaranteed of the security of the transactions? 
The following procedures are implemented to ensure the security of the transactions done during Face-to-Face Activities:
1. Monthly contributions will be done via the donor’s credit card/debit card or an authorization-to-debit-account arrangement.
2. Fundraisers are not allowed to hold the credit/debit card of the donor nor see the back side where the security number is printed. 
3. All donor forms have unique serial numbers which are strictly monitored.
4. All donors who sign up in the program undergo verification calls, where donor information is checked against the forms they signed.  This ensures that no fraudulent sign-ups take place.

In addition, APPCO has established procedures and systems to protect donor privacy and prevent fraud.  This includes:
1. Potential Face-to-Face fundraising staff undergoes a financial check before being recruited by APPCO and must pass the rigid training on the fundraising process, donor privacy and fraud regulation.
2.  Face-to-Face staff members are closely supervised by Team Leaders at each location on a daily basis.

How are they paid?

APPCO as the appointed fundraising agency of UNICEF Philippines is paid a one-time fee which depends on the number of donors they recruit for UNICEF, and the number of donors who remain committed to helping children through UNICEF.  APPCO pays the fundraisers they employ through a performance-based payment structure which is replete with safeguards regarding donor recruitment.

Where are the Face-to-Face Activities conducted?
Face to face fundraising for UNICEF Champions for Children is conducted nationwide.
For the latest schedules on on our event locations and road trips, please visit:
In addition to the scheduled event sites, fundraisers also go around different parts of the country, visiting offices, trade events, and other institutions.

How can we identify legitimate APPCO Face-to-Face Representatives?
Legitimate fundraisers always wear official and coded APPCO-UNICEF IDs and usually don UNICEF shirts or vests. They also carry a UNICEF letter of authorization with their name and ID code. The letter also indicates the UNICEF hotlines that donors can call to verify an F2F representative’s identity (Tel no. +632 758-1000/758-1442, Mobile no. 0917-8616289).  F2F representatives use serialized donor forms, and carry UNICEF-branded campaign materials and tokens. 

UNICEF provides other methods of donation:

1. One-time donation through cash, if you encounter our select team of F2F cash fundraisers in scheduled activites at the malls and road trips.

2. One-time or monthly giving online. Visit and click on the Donate Now button.

3. Donate through SM Bills Payment and Bayad Centers.  Next time you’re at SM, please drop by the Bills Payment section and find a UNICEF donation form at the counter.
4. Donate via bank deposit. We accept donations through several banks: Metrobank, BDO, BPI, PNB, RCBC and Landbank.  Please write your name and contact details on the deposit slip and fax it to us at 901-0195, or email it to

Metrobank Account
Account Name: UNICEF
Type of Account: Current
Account Number: 066-7-06631209-3

For international wire transfers to Metrobank:
UNICEF C/A no: 066-7-00141392-5
Swift Code: MBTCPHMM

BPI Account
Account Name: UNICEF
Type of Account: Savings
Account Number: 001-50100-335-9

BDO Account
Account Name: UNICEF
Type of Account: Savings
Account Number: 002-08016364-3

PNB Account
Account Name: UNICEF
Type of Account: Savings
Account Number: 531-10730001-3

RCBC Account
Account Name: UNICEF
Type of Account: Current
Account Number: 500000-1882

Landbank Account
Account Name: UNICEF
Type of Account: Current
Account Number: 0052-139317

Please fax the deposit slip (Fax +632 901-0195/729-4529) containing your complete name, address and contact details so that we can mail you an acknowledgement receipt. You may also email the deposit slip to We'll send you an acknowledgement receipt soon after.

For further inquiries and assistance, please contact our fundraising team:
Benjie Nombrado
Donor Care Representative
Private Fundraising & Partnerships
Tel. + 632 758-1000/758-1442
Fax +632 901-0195/729-4529
Email /

Sereena Joy Palami
Fundraising Assistant
Private Fundraising & Partnerships
Tel. + 632 901-0157
Fax +632 901-0195/729-4529
Email /

Dennis N. Cruz
Individual Fundraising Programmes Officer
Private Fundraising & Partnerships
Tel. + 632 901-0146
Mobile + 0917-8616289
Email /

To know more about UNICEF programs for children, visit these sites:




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