Support us

Give monthly

Other ways to donate

Design a Birthday Card Contest

Trick-or-Treat for UNICEF

Social media



Trick-or-Treat for UNICEF


Halloween is over. THANK YOU for Trick-or-Treating for UNICEF!

Don’t forget to turn in your donations at any SM Bills Payment counter in SM Department Store, SM Supermarket, SM Hypermarket and Savemore locations nationwide. The money you donate will help ensure that UNICEF delivers essential supplies like water and hygiene kits, education kits, and temporary learning and play spaces to affected children immediately when a disaster hits.

Participants who turn in their donations by 30 November 2014 will receive a special certificate from UNICEF! To confirm your donation, send a scanned copy or photo of the SM Bills Payment receipt, along with the child’s name, the parent/guardian’s name, mailing address, and contact number to

About Trick-or-Treat for UNICEF

Dubbed as the original Kids Helping Kids campaign, Trick-or-Treat for UNICEF began in the US in 1950, when Philadelphia schoolchildren collected money in decorated milk cartons on Halloween to help children in need around the world. They raised a grand total of US$17 – and kicked off a global campaign that has since raised more than US$170 million worldwide to help fund UNICEF’s life-saving programmes for children.

Trick-or-Treat for UNICEF landed in the Philippines in 2012, bringing special meaning to Halloween by giving kids a unique opportunity to learn the value of helping others. Kids can be superheroes to children in need by collecting funds in in special Trick-or-Treat for UNICEF boxes as they go door-to-door on Halloween. Since 2012, Filipino children and families have raised PHP750,000 to help the poorest children in the Philippines and worldwide enjoy access to clean water, quality education, medicines and immunization, therapeutic food, and much more.

Make Halloween count and start a new family tradition: Trick-or-Treat for UNICEF!





Create Your Own Superhero Online Contest

The contest has ended. Thank you to all our young artists for doing a great job!

Click here to view the winners.

Click here to view all the entries.

Resources for schools and companies


 Email this article

Donate Now

unite for children