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© UNICEF Philippines/2008/Alquinto
UNICEF Deputy Representative Colin Davis, SM’s Shopping Center Management Corp. President Annie Garcia and UNICEF Health & Nutrition Chief Dr. Marinus Gotink lead the water toast for SM’s Drink for Two project for Masbate.

UNICEF has been working in partnership with the private sector for more than half a century for one compelling reason: because the private sector has a vital role to play in the realization of the rights of children and women. In our over 60 years of experience, we have learned that the private sector has an immense store of knowledge and experience. And that numerous companies have undertaken beneficial and innovative projects in countries that are desperately in need.

UNICEF is now on the way towards adopting more innovative ways on how we can “do business with business.”

Some of UNICEF’s current corporate alliances in the Philippines:

Starbucks launched SparkHope, a giving-back-to-the community programme that allows each Starbucks store in the Philippines to adopt a barangay and provide for early childhood care and stimulation for children below six years old in that barangay.

A SparkHope corner can be found in every Starbucks store. It shows photos of the adopted barangay and information on UNICEF’s early childhood care and development (ECCD) programme. A donation drop box can also be found there. Customers who participate in the much-anticipated yearly Starbucks planner promotion inevitably contribute to UNICEF since a portion of the sales go to the SparkHope programme. 

Since its inception in 2004, Project Sparkhope has assisted a total of 12 communities from 9 provinces and one city.  In 2005, Sparkhope completed assistance to 16 existing day care centers and 6 pre-schools by providing ECCD packages to the barangays.

Johnson & Johnson, through the US Fund for UNICEF, contributed a total of $50,000 last year for training on Basic Emergency Obstetric and and Newborn Care (BEmONC). In 2008, 71 midwives from Camarines Norte and Isabela were trained on BEmONC, two health facilities received a complete BEmONC pack, while another 200 caregivers and mothers are currently attending the first level of literacy classes.

Apart from its breastfeeding rooms in all SM Supermalls, the giant retail chain recently collaborated with UNICEF on its “Drink for 2” programme. This cause-related marketing (CRM) activity gives SM shoppers who drink a bottle of SM’s Distilled drinking water a chance to donate to UNICEF via this simple mechanism: buy 1 bottle= 25 centavos goes to UNICEF to support its water and sanitation programme in Masbate. SM has donated Php 2million from this activity.

Another water and sanitation or WASH programme finds a worthy partner in Procter & Gamble. In 2008, P&G, the Department of Education, the Department of Health and UNICEF joined forces to embark on the first ever Global Handwashing Day held last October 15. P&G supported the launch with a press conference, advocacy streamers along EDSA and the MRT line, and joined other partners in a simultaneous handwashing activity that stretched from Makati to Mindanao. P&G is also committed to a 2-year,
Php 4million partnership with UNICEF to support a WASH programme in 10 schools in Bukidnon and Sultan Kudarat. 

GMA Kapuso Foundation, the socio-civic arm of the giant media network GMA 7, has also entered into a 2-year, Php 4 million partnership with UNICEF to support a WASH programme in 10 schools in Camarines Norte, Sarangani, Antique and Negros Oriental. GMAKF has also produced a series of videos on handwashing, toothbrushing and alternative sources to using soap and toothpaste. The advocacy training on proper health and hygiene for students, teachers and their parents will also tap the resources of the Department of Education during its implementation.

For details on how your company can help UNICEF, please contact Reggie Olalia at mailto:rolalia@unicef.org or at 901-0146.

 

 

 

 

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