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Corporate partners


Corporate partners


The private sector plays an important role in helping UNICEF improve the quality of children’s lives. Partnerships between businesses and UNICEF offer mutual benefits by meeting the company’s Corporate Social Responsibility and marketing needs while extending and enhancing UNICEF programmes that address the needs of children.

Our unique brand image makes UNICEF an attractive partner for companies wanting to make a contribution to the lives of children and at the same time build their brand and business.

Our current corporate partners include:


Johnson & Johnson (J&J) is an international manufacturer of consumer healthcare products and services. For more than a decade, it has been committed to improving the health and well-being of mothers and children as a key partner of UNICEF. UNICEF and J&J are working together to improve the access, quality and utilization of key maternal and newborn health by improving the functionality of service delivery networks in line with the Philippine Department of Health's Maternal, Newborn and Child Health & Nutrition (MNCHN) strategy. The partnership is also working to strengthen and institutionalize local health systems.

J&J is also helping address the gap in post-Haiyan interventions for adolescents by supporting activities that enhance adolescent health and development in disaster-affected sites in Iloilo and conflict-affected areas in Mindanao. The partnership includes the Creating Connections programme, a participatory approach to teaching life skills to adolescents; building Youth Hubs and providing clinic services that enable adolescents to access health services; providing assistance and supporting referral pathways for essential health, maternal, neonatal, nutrition, and child protection services; and supporting the enhancement of community mobilizers.

Finally, J&J is supporting increased access to Early Childhood Care and Development (ECCD) services for children in remote and disadvantaged communities, particularly 20 barangays in Malungon, Saranggani, Upi, and Parang, Maguindanao. Activities include orientation and advocacy, organization of home-based ECCD services, education of parents and community leaders, and training of national trainers.

Since 2004, J&J has helped improve the capacity of health facilities in basic emergence and obstetric care in Aurora, Isabela, Capiz and Eastern Samar. The company has also provided soaps in disaster relief efforts.


SM Supermalls is the largest mall and retail operator in the Philippines. In 2008, it launched the Drink for 2 campaign, which donates 25 centavos out of the sale of every bottle of SM Distilled Water to UNICEF’s Water, Sanitation and Hygiene (WASH) programme. SM is also supporting WASH programmes in Masbate, Capiz and Dolores, Eastern Samar by helping provide access to improved sources of drinking water, hygiene education and basic sanitation facilities.  

The partnership has also supported WASH in School programmes. In 2014, SM and UNICEF collaborated with the Local Government of Pasay City and the Department of Education (DOE) under the DOE's Essential Health Care Program (EHCP), which promotes and supports daily handwashing with soap, daily toothbrushing with fluoride, bi-annual deworming and improvements in water supply and handwashing facilities. The WASH in Schools programme also benefited children in Puerto Princesa, Palawan in 2015.

Apart from supporting WASH, SM donates booth spaces in its malls nationwide in support of UNICEF’s Champions for Children programme. SM has also hosted UNICEF events such as the Heroes for Children Run, Trick-or-Treat for UNICEF, the Children First! Storybooks launch and the commemoration of the 25th Anniversary on the Convention on the Rights of the Child. SM also supports UNICEF advocacies, such as by having breastfeeding stations in all its malls and anti-child pornography campaigns by SM Cyberzone.


Procter & Gamble (P&G) is a multinational manufacturer of product ranges, including family, personal and household care products. The partnership between UNICEF and P&G aims to help address the burden of preventable diseases, thus improving the educational status of children in marginalized areas. P&G is supporting the delivery of Water, Sanitation and Hygiene (WASH) services in public elementary schools in Central Mindanao. P&G also supports the Department of Education, the Department of Health and UNICEF to annually promote October 15 as Global Handwashing Day.

In 2008, P&G supported the promotion of hygiene in 10 underserved public schools in Sultan Kudarat and Bukidnon. Thousands of children from these schools now have access to improved water and sanitation facilities.


Cebu Pacific Air is the largest carrier in the Philippines, offering low-cost services to more destinations and routes with higher flight frequency in the country than any other airline. In 2016, UNICEF partnered with Cebu Pacific to introduce the Change for Good campaign, which supports UNICEF’s First 1,000 Days programme.


Globe Telecom is a major provider of telecommunications services in the Philippines. UNICEF and Globe work together to help address a prevailing information gap on maternal care and parenting by tapping the power of SMS. Free text alerts and messages on safe motherhood and developmentally appropriate parenting are sent to pregnant women and parents in poor, rural and hard-to-reach communities in the Philippines. The partnership aims to enhance awareness on early childhood care and development of women of reproductive age, pregnant and lactating mothers, and parents and caregivers of children up to eight years old.





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