Tennis ace Serena Williams appointed UNICEF’s newest Goodwill Ambassador
© UNICEF Ghana/2006/Hickling
Tennis star Serena Williams claps with the crowd of women and children who welcomed her to Nungua-Zongo, Ghana.
NEW YORK, 20 September 2011 – UNICEF today announced tennis champion Serena Williams’s appointment as international Goodwill Ambassador.
Williams is one of the all-time greats of professional tennis, having achieved a decade-long dominance of the game. While she is best known for her power and finesse in competition, her generous philanthropic endeavors off the court are just as dynamic.
UNICEF Executive Director Anthony Lake welcomed Williams to the UNICEF family today at the 2nd Annual Social Good Summit in New York City.
“Serena Williams isn’t just a world tennis champion, she is a champion for children -- and a passionate advocate for providing every child with a quality education,” said Lake. “We are delighted that Serena is joining us as UNICEF’s newest Goodwill Ambassador and look forward to working together to win for children.”
Williams first teamed up with UNICEF in 2006 when she traveled to Ghana, on her first visit to Africa, for the country’s biggest health campaign. During her visit, she joined a team of volunteer health workers who immunized children against deadly childhood diseases, distributed free mosquito bed nets to help prevent malaria and joined local authorities in a demonstration of how to use the life-saving nets.
In her new role as a UNICEF Goodwill Ambassador, Williams will use her popularity and personal interest in children’s issues to support UNICEF’s mission to provide a quality education for the most vulnerable children through the Schools for Africa programme and the upcoming Schools for Asia initiatives.
“I believe all children deserve the chance to make something of their lives,” Williams said. “I am committed to helping UNICEF provide a quality education to children to help them build a brighter future for themselves, their families, and their communities.”
The newly minted ambassador is one of the most dominant figures in tennis. To date, Williams has won a total of 13 Singles career Grand Slams and was a Gold Medalist at the 2000 and 2008 Olympics.
Williams joins a famous roster of past and present UNICEF Ambassadors that includes Danny Kaye, Audrey Hepburn, Harry Belafonte, Mia Farrow, David Beckham, Orlando Bloom, Yuna Kim and Shakira.