MANILA ,4 April 2005 –
Starbucks today turns over two million pesos (US$ 37,000)
to the United Nations Children’s Fund after a four month
fund-raising drive for early childhood care and development
(ECCD) programmes, and for victims of the tsunami disaster.
UNICEF Executive Director Carol Bellamy receives the donation
and lauds Starbucks for supporting UNICEF’s ECCD programme.
Bellamy is in the country to attend the 112th Inter-Parliamentary
Union (IPU) Assembly, an annual gathering of the world’s
In November 2004, Starbucks launched its SparkHope fund raising
project. Every Starbucks café adopted one of nine barangays
and raised funds to improve early learning or day care services
for the children of these barangays. (A barangay or village
is the smallest political unit in the Philippines.)
UNICEF believes that children should receive the best possible
start in life. ECCD means taking care of the health, nutrition,
and learning of children below six years old. Studies show
that introducing children to educational activities early
in life improves mental development and prepares them for
formal schooling and life-long learning.
In the Philippines, over 60 per cent of young children do
not experience any form of early childhood education. Many
children who enter grade one drop out or fail, a clear indication
of poor school readiness and inadequate preparation for learning.
With the SparkHope project, Starbucks joins UNICEF to improve
these conditions one barangay at a time.