|UNICEF Goodwill Ambassador Leo Messi, seen here at Camp Nou Stadium in Barcelona, is one of the leading football players of his generation.|
NEW YORK, USA, 29 June 2010 – UNICEF Goodwill Ambassador Lionel ‘Leo’ Messi, one of the biggest stars in football, has recorded a new public service announcement to raise awareness about children’s rights and promote equity.
Mr. Messi, who plays for FC Barcelona and Argentina's national team, was named the FIFA World Player of the Year in 2009. He also won the Golden Ball award for the best European footballer last year. While his accomplishments as a player are well known, he is also determined to use his fame to help the world´s most vulnerable children.
A few weeks before the start of the 2010 FIFA World Cup, Mr. Messi recorded the video PSA.
“Football has given me a lot of joy and opportunities, and I feel grateful to UNICEF for this chance to give support to children," he said. ”I hope that in my role as a global Goodwill Ambassador for UNICEF, I will be able to support children who need our help.”
UNICEF and FC Barcelona
FC Barcelona last year achieved a historic sweep of the football championships, winning the UEFA Champion’s League, the FIFA Club World Cup, La Liga, the Copa del Rey, the European Super Cup and the Spanish Super Cup.
In 2006, FC Barcelona and the FC Barcelona Foundation signed a global agreement with UNICEF. Since then, FC Barcelona has worn the UNICEF logo on its jerseys, broadcasting a message about the rights and needs of children as a symbol of the club’s values and its solidarity with children.
It’s the same message Leo Messi conveys in this video PSA, reflecting his commitment to the most vulnerable.
For more than half a century, UNICEF’s Goodwill Ambassadors have helped improve the lives of children and women around the world by creating public awareness of children’s issues and helping to mobilize resources on their behalf.
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