OFC, Fiji FA, UNICEF Pacific and the Fiji Government join forces for the “Kick Dengue Out!” campaign
SUVA, 04 April 2014 - The Oceania Football Confederation (OFC) Champions League, set to kick-off in Ba on Monday 7 April, marks another social responsibility milestone in OFC history.
In collaboration with the United Nations Children’s Fund (UNICEF) Pacific office, the Ministry of Health and the Ministry of Youth and Sport in Fiji, OFC and Fiji Football Association have partnered to promote the “Kick Dengue Out of Fiji” campaign for the duration of the OFC Champions League tournament from April 7-15.
As part of this campaign, the OFC is also supporting Sport for Development and Peace Day on April 6 and World Health Day on April 7 through the promotion of physical activity as an essential component of health and well-being.
OFC President David Chung says the integration of these social responsibility initiatives is a natural fit for the Pacific region.
"The OFC Champions League is one of the most popular competitions in our calendar and reaches a regional and global audience. Capitalizing on this audience to help tackle dengue together by raising awareness and communicating important information throughout Oceania and beyond, is something we are very eager to do. We're delighted to share the stage with our stakeholders and will promote these messages strongly throughout the duration of this season's OFC Champions League competition," Chung says.
UNICEF Pacific Representative Karen Allen said “The OFC Champions League allows for the on-going engagement with a broad audience from across the Pacific and beyond. Linking sport with key health messages allows for the delivery of critical information in an interactive and engaging way. As with any sport, a strong team is the key to success. The UNICEF, OFC, Ministry of Health and Ministry of Youth and Sport together with the young people of Fiji, is such a strong team to score the goal of “Kick Dengue Out” of Fiji.”
In 2013, the United Nations General Assembly proclaimed 6 April as the International Day of Sports and Physical Activity, to celebrate the contribution of sports and physical activity to education, human development, healthy lifestyles and a peaceful world.
The 1st International Day of Sport for Development and Peace will be celebrated on 6 April 2014, while World Health Day is celebrated on 7 April every year to mark the anniversary of the founding of World Health Organization in 1948.
Each year a theme is selected that highlights a priority area of public health. The Day provides an opportunity for individuals in every community to get involved in activities that can lead to better health.
The OFC Champions League kicks off on April 7 when Tafea FC face Hekari United at Govind Park in Ba, while host club Ba tackle AS Magenta of New Caledonia in the second match of the opening day of competition.
Live coverage of the OFC Champions League is available on television stations like EMTV – Papua New Guinea, Solomon Telikom – Solomon Islands, VBTC – Vanuatu, FBC Fiji, Fiji TV and TNTV in Tahiti.
All broadcasters will transmit matches live in their nations and territories.
Radio broadcasters FM 107 – Vanuatu, FBC Radio – Fiji and Communications Fiji Ltd, and OFC Radio will present live coverage of every match in both French and English, a regional first for football.
For more information on the OFC Champions League please visit www.oceaniafootball.com
OFC is charged with the task of servicing and administering football in the Oceania region while also using the game as a tool for social development. The confederation is led by OFC President David Chung who was elected to office in 2011.
The Just Play Programme is designed and monitored by the OFC Social Responsibility department, in partnership with the Australian Government through the Australian Sports Commission, Football Federation Australia, UEFA and UNICEF. For more information about OFC or its 11 Member Associations visit: www.oceaniafootball.com
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and our work in the Pacific visit: unicefpacific.org
For more information please contact:
Gordon WATSON (OFC), on +679 978 8398 or firstname.lastname@example.org
Donna Hoerder, (UNICEF) on 679 3236 100 or email@example.com