National Campaign on Child Nutrition in Oman
National Campaign on Child Nutrition in OmanThe goal of the campaign is reduction of malnutrition in children under five. Messages are focused on educating caregivers on the importance of exclusive breastfeeding, the appropriate and timely introduction of complementary feeding, and food safety measures.
The campaign also targets messages on generating a sense of collective responsibility; in particular to the father and children, encouraging all family members to participate in household chores and in child rearing and feeding.
The campaign is targeted to launch in January 2011, and will be continuing for duration of one year, targeting all 50,000 mothers who deliver their babies during 2011.