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Media Advisory

International Launch of Say Yes for Children

Who: - Young campaigners from selected countries, such as Azerbaijan, Bangladesh, Kenya, South Africa, Turkey and the United Kingdom.
- Vanessa Redgrave
- Stephen Woodhouse - Say Yes for Children Spokesperson

What: International launch of Say Yes for Children - A massive global pledging campaign to register world opinion on issues crucial to children.

When: Thursday, 26th April 2001 10.30 - 11.30am (photocall at 9.30am)

Where: The St. Marylebone School
64 Marylebone High Street, London, W1U 5BA
Tel: 207 935 4704

Why: An unprecedented global campaign on behalf of children, led by an array of international organisations and personalities including Nelson Mandela, Kofi Annan and Bill Gates, begins today in London and numerous other locations worldwide. The Say Yes for Children campaign will enable young people, adults, leaders, celebrities and people of influence all over the world to sign a pledge, distributed both on paper and via the Internet, to express support for 10 actions essential to improving the lives of children everywhere. The world's pledges will be presented to national leaders at the UN Special Session on Children in September. The pledges will alert political leaders that the world wants change for children.

The Say Yes pledge form is now available at www.gmfc.org.

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For further information, interviews and b-roll material:
www.gmfc.org

Martyn Evans, Origin Communications, London tel: + 44 207 377 99 11,

Shima Islam, UNICEF Media New York, tel: +1 212 824 6949,

Corinne Woods, +1 917 640 0184

Edward Carwardine, + 41 22 209 5523

Jane Evans, +41 1980 841 020 or mobile + 44 7990 591 931

Sally Burnheim, +1 212 326 7566

Samantha Henry, + 1 212 824 6949

Ian Steele, +1 253 815 2247

Jo Fletcher, tel: + 44 207 430 01 62

Note to editors and broadcasters:

Rights-free broadcast-quality video material of young people using the Say Yes website and pledging their commitment to Say Yes in southern Sudan, is available from www.TheNewsMarket.com or from your nearest UNICEF or GMC partner office.

Video of the London launch will also be available from www.TheNewsMarket.com at approximately 14.30 GMT on April 26. A script and shot list of the Say Yes B-roll can be viewed at www.unicef.org/broadcast/brolls/.