Communication for Development
Communication for Development (C4D) is a systematic, planned, evidence based strategic process which promotes positive & measurable behaviour & social change. It uses consultation & participation of children, families, communities & networks considering the local context. C4D uses a mix of communication tools, channels and approaches to reach the intended participant groups. C4D is one of the most empowering ways of improving key health and social outcomes of individual and families. UNICEF Nepal has been using a wide range of communication and social mobilization activities to contribute to achieving better results for women and children in Nepal. The broad strategy followed includes the framework of Advocacy, Social Mobilisation and Behaviour Change Communication.
UNICEF’s C4D work in Nepal includes providing technical support to the Government to develop and implement communication strategies related to women and children, providing technical support implement the avian and pandemic influenza and building capacity in the area of C4D. C4D is a long-term process, some results can be achieved in a short time frame but behaviour and social change may take several years. Communication for development interventions supports to increase knowledge and awareness, change in attitudes, improve demand for the services, and promote change in social norms and attitudes among individual and families.