Handing over of ICDB 2011 Regional award to Radio Nepal
Kathmandu: 15 February 2012: Radio Nepal was awarded the Regional International Children's Day of Broadcasting (ICDB), 2011, award by UNICEF for a special programme broadcast through the popular radio edutainment programme "Saathi Sanga Manka Kura" (SSMK, or chatting with my best friend). ICDB was launched by UNICEF in 1991 in order to encourage broadcasters worldwide to create awareness for children issues.
Ms. Hanaa Singer, UNICEF Nepal Representative handed over the ICDB plaque to Mr. Tapa Nath Sukla, Executive Director of Radio Nepal in the presence of representatives from Radio Nepal, UNICEF, Equal Access Nepal, the NGO that produces SSMK, as well as programme producers SSMK.
SSMK has been on the air since 2001 and has a listenership of over 6 million young people across the country. It is aired on Radio Nepal on Saturdays and is then re-broadcast over two dozen other local FM stations.
Speaking during the event, Ms Singer congratulated Radio Nepal and the radio programme production team and highlighted the need to develop more youth and child-friendly programmes like SSMK. She said this was necessary as young people, the change-makers of the country can relate best to, and to listen to what their peers are saying.
The Executive Director of Radio Nepal expressed his gratitude towards UNICEF and the support it has shown in the development and production of children and youth focused radio and television programmes to better the lives of Nepali youth. He said that with Radio Nepal which now has a 85% coverage in the country and is moving in the direction of becoming a public broadcasting service, there will more opportunity for producing and broadcasting programmes like SSMK focussed on various age groups to aid in the social transformation of the country.
Equal Access representative Mr. Upendra Aryal acknowledged UNICEF and Radio Nepal's contribution in development of edutainment programmes.