UNICEF is the UN focal agency for the coordination of avian influenza communication efforts in Myanmar. Pursuant to this role, UNICEF organized a Technical Working Meeting on Avian Influenza Communication in early April, with technical health and veterinary experts, as well as communication professionals, and representatives from various UN agencies and NGOs. A report from the meeting is attached, which outlines key messages to be communicated to the public.
More recently, UNICEF has been working to coordinate rapid Knowledge-Attitude-Practices (KAP) surveys among key target audiences, such as commercial poultry farm workers, backyard poultry farmers, market vendors, poultry transporters, food handlers (restaurant and household), and children. The surveys will help provide a better understanding of the most effective messages and communication channels to use in helping protect the public from avian influenza. At the same time, UNICEF is working with a range of partners to rapidly develop communication activities and materials on avian influenza prevention.
These activities have been made possible thanks to generous funding provided by the Government of Japan.