Singer Stewart Sukuma appointed UNICEF’s National Goodwill Ambassador for Mozambique
Maputo, 14 December 2012 – UNICEF Mozambique announced today singer Stewart Sukuma’s appointment as its National Goodwill Ambassador.
Born in 1963 in the northern province of Niassa, Stewart Sukuma is an acclaimed and much-loved musician and television personality, known for mixing popular and traditional music, and respected for his integrity, commitment and leadership in promoting Mozambican arts and culture. A household name in Mozambique, his music is now gaining significant international renown.
Gabriel Pereira, Communication Officer, tel. (+258) 21 481 100; email: firstname.lastname@example.org
What qualifies a singer, an actor or an athlete to represent UNICEF? And what good can celebrities really do?
UNICEF’s celebrities have a wide range of talents and achievements, but they all share a commitment to improving the lives of children worldwide. And in each case a celebrity’s association with UNICEF comes about because he or she has already demonstrated that commitment.
Fame has some clear benefits in certain roles with UNICEF. Celebrities attract attention, so they are in a position to focus the world’s eyes on the needs of children, both in their own countries and by visiting field projects and emergency programmes abroad. They can make direct representations to those with the power to effect change. They can use their talents and fame to fundraise and advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality and protection.