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Mc Roger Initiative and UNICEF set up partnership to promote children’s rights

© Mc Roger Initiative/Joel Chiziane
Mc Roger (right) dances with a child at the launch of the Mc Roger Initiative and UNICEF partnership.

Maputo, March 2009 – The Mozambican singer and television presenter known as Mc Roger signed in February this year a Memorandum of Understanding for a partnership with UNICEF.

This partnership is part of the social interventions undertaken by his non-profit organisation Mc Roger Initiative, and of UNICEF’s advocacy actions involving artists and personalities.

With this initiative, Mc Roger has made a commitment to use his professional prestige, celebrity status, influence in the artistic world, in the media, and among his large fan base, to promote behaviour a change and advocate for the children’s rights to health, education, equality, participation and protection.

“We hope that this partnership, and the good results we count on achieving, will inspire many other artists and personalities to use their professional prestige and talent to make the public aware about children’s rights, and about the existing legal framework to protect children”, said the UNICEF representative in Mozambique, Leila Pakkala.

The ceremony was attended by the First Lady of the Republic of Mozambique, Maria da Luz Guebuza, among other figures from the government, the artistic and business world, civil society, and cooperation partners. This was also another opportunity to bring together various social actors, and reflect on their decisive role in guaranteeing a healthy growth for children in the country.

This initiative occurs at a time when the national authorities, in collaboration with various partners, as been launching activities to publicise and implement the Children’s Act, which was promulgated in mid-2008.

© Mc Roger Initiative/Joel Chiziane
UNICEF Representative Leila Pakkala and Mc Roger sign a memorandum of understanding on a partnership to promote children’s rights.

As part of these activities, the Mozambican government has developed, with the support of civil society partners, Save the Children and UNICEF, a child-friendly version of the Act. The package contains leaflets and brochures describing the basic aspects of the Act in a clear and summary form, which allows easy interpretation by children and explanation by educators. This package will be launched this year and Mc Roger is committed to actively participate in the dissemination.

“Children and young people are much more than a public for me. They are also a central part of my intervention as an artist, so that they have access to basic living conditions and their rights are fulfilled”, said Mc Roger.

Mc Roger, in collaboration with other artists who are part of this initiative, is also committed to seeking to influence artists and personalities and persuade them to advocate the implementation of Children’s Act.

Mc Roger also intends to participate in campaigns for the adoption of healthy habits by children and adolescents, and to argue for the right of children to take part in public forums, to be heard, and their opinions to be taken into consideration in matters that concern them.

To this end the production of television spots is envisaged, as well as thematic concerts, and field visits to see first hand and promote the awareness and participation activities undertaken by children and adolescents in various parts of the country, among other interventions.



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