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UNICEF promotes child-focused corporate social responsibility at FACIM 2012

unicef mozambique facim 2012
© UNICEF Mozambique/2012/Emidio Machiana
UNICEF reaches out to corporate partners at FACIM 2012 advocating for child-focused corporate social responsibility policies

Maputo, September 6 2012- UNICEF was once again present with an information stand at Maputo’s International Business Fair (FACIM 2012), to reach out to the private sector and advocate for corporate social responsibility policies focused on the rights of children.

FACIM, which is the major annual business fair in the country, took place from 27 August to 2 September in Ricatla, Marracuene district, with almost three thousand national and international companies present as exhibitors. The press estimates that more than 90 thousand people visited the event throughout the week.

UNICEF’s participation in the fair is the result of a collaboration initiated in 2010 with the Institute for Export Promotion (IPEX), to promote sustainable business and public-private partnerships.

The main objective of UNICEF to partner with the private sector is to advocate for the realization children’s rights and leverage more resources for interventions related to the welfare of the child.

UNICEF aims to achieve this goal by promoting private sector investment in social initiatives that benefit children, youth and women; by providing expert advice on where corporate social investment can have the greatest impact; by integrating pro-social messages as part of the advertising strategy and marketing of the private sector; advocating for child-friendly products; and promoting the integration of child-friendly policies in the workplace.

In Mozambique, about half of the population are children, i.e. under 18 years of age. However, being the most vulnerable segment of the population, the children are at risk. About 48 percent of children in the country live in absolute poverty and are deprived of some of their fundamental rights. The private sector has a crucial role to play in reversing this scenario.

unicef mozambique facim 2012
© UNICEF Mozambique/2012/Caroline Bach
Visitors to the UNICEF stand at FACIM 2012 had access to a wide range of publications and up to date information on the situation of children and their rights.

Companies have financial and operative means, access to customers, access to its workers, their families and whole communities in almost the entire country. We believe that these resources can be maximized to support national efforts for the realization of children’s rights” says Jesper Morch, UNICEF Representative in Mozambique.

In order to attain significant gains for the child, the private sector must go beyond charitable donations, and put child protection at the center of the company’s sustainability agenda. This involves taking into consideration the best interests of the child and the protection of their human rights in all policies, operations, products, services, initiatives and activities related to the company.

To help the private sector in establishing corporate social responsibility policies with a focus on children, UNICEF, Save the Children and the Global Compact launched on March 12 2012, in London, the Child Rights and Business Principles. This set of principles provides a comprehensive framework for understanding and addressing the impact of business on the rights and well-being of children. The full document can be accessed at

For more information, please contact:

Emidio Machiana, Partnerships Officer, tel. (+258) 21481180; email:

Gabriel Pereira, Communication Officer,  tel. (+258) 21 481 100; email:



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