Policy, Advocacy and Partnership

The International Children's Day of Broadcasting (ICDB) is celebrated on the first Sunday of every March, is a day when broadcasters around the world "Tune in to Kids". They air quality programming for and about children. But most of all, they allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.

The Day is a joint initiative of UNICEF and the International Academy of Television Arts & Sciences. Every year, thousands of broadcasters in more than a hundred countries take part in the day, celebrating it in ways that are as unique and special as children themselves. What broadcasters can do Throughout the years, the world largest broadcast campaign for children has produced some of the most creative children’s programmes. Here are some great examples of what broadcasters in Mozambique can do to encourage everyone to participate on this special occasion, and to make a lasting difference.

Involve children in the production of TV spots as writers, producers and on-air talent.
Feature children’s perspective on the daily news. Prepare stories involving children in the station’s regular newscasts.
Create children’s news bulletins and magazine programmes targeting younger audiences.
Give children a voice in selecting the topics to be covered.
Involve children and young people as reporters and presenters. Combine field reporting and studio interviews.
Highlight particular problems facing children in the community and illustrate how children and adults are working together to create positive change.
A half-hour or an hour documentary on a single topic is a powerful tool for telling children’s stories in greater depth and exploring their realities in their own words.
Program an entire day for and with children.

Broadcasters in a wide range of countries including Canada, Finland, Morocco, Brazil and Mongolia have all devoted large blocks of airtime to children.

International competition

In 1994, the International Academy of Television Arts & Sciences created the International Children's Day of Broadcasting Award to recognize the unique programming produced by broadcasters for the International Children's Day of Broadcasting. The International Children's Day of Broadcasting Award honours programming that appeal to the hearts and minds of children, giving them an opportunity to speak up and be heard. All television stations that participate in the International Children's Day of Broadcasting can compete for this Award.

To learn more about the International Children's Day of Broadcasting, visit the ICDB page on UNICEF’s global web site or contact UNICEF Mozambique Communication team.

Policy, Advocacy and Partnership

International children's day of broadcasting