“Adopting” a school
One of the ways that a company could join in the programme is to “adopt” a school; that is to provide funds for implementation of the “School without Violence” programme in that school. Crnogorska Komercijalna Bank already adopted one school. That is primary school “Stampar Makarije” in Podgorica.
A company can choose which school it wants to “adopt”. The only condition is that the school has previously applied for the programme.
Even small companies could join their efforts and together “adopt” for example a school in their neighborhood.
For the full implementation of the programme in one school, it is necessary to provide 3,300 Euro. These funds are not only used for one semester or one year. Once the programme is established it becomes an integral part of the school activities.
By being involved in this kind of a project a company shows that its business goal is not only to make profit but also to care for local community. That is always a good advertisement because public will recognize that company as a socially responsible one. In addition, each adopted school will place a sign with a company name on a visible place in the school and the company name will be mentioned through numerous UNICEF communication channels.
Preconditions for adopting a school:
1. Company can be of any size
2. Companies that produce alcohol, cigarettes and infant formula are not desirable candidates
3. It is necessary to provide around 3,300 Euro for one school
4. It is possible to adopt only one class, or that more companies jointly adopt one school
5. School needs to apply for the programme prior to the adoption
