For nearly more than half a century, UNICEF’s goodwill ambassadors have been helping to protect the rights and improve the lives of children and women around the world. By creating public awareness of children’s issues and helping to mobilize resources, the celebrities who work with us send a clear message that children are an urgent priority.
Our relationship with celebrities, like all our work, is guided by UNICEF’s vision and values, based on the Convention on the Rights of the Child, UNICEF’s Mission Statement, the UN Millennium Development goals and the priorities of UNICEF's Medium-Term Strategic Plan.
UNICEF Mongolia works with two National Ambassadors to increase public awareness of the rights of children and women and of UNICEF's work protecting those rights.
UNICEF Mongolia’s first National Ambassador was pop singer Tumur Ariunaa. She was appointed a National Ambassador on 1 June 2001 – the day Global Yes for Children Movement was launched in anticipation of the UN Special Session on Children (that was cancelled and rescheduled in May 2002 because of the 9/11 terrorist attack).
Critical to her appeal is the fact that Ariunaa has captured an audience of thousands of young people in Mongolia.
Since her appointment as a National Ambassador, Tumur Ariunaa has taken part in a number of important campaigns in the country promoting a child’s right to development and protection in a safe environment. She launched the movement to make Khentii aimag (one of the 21 provinces) “An aimag fit for children.”
Ariunaa also led the initiative to generate support to the victims of the tsunami disaster in south east and south Asian countries in December 2004. Mongolia had traditionally been a country receiving aid and support in emergencies. The tsunami support campaign generated millions of tugrig in support to the tsunami victims – contribution came from people of all walks of life.
T. Ariunaa was invited to the UN Special Session on Children held in May 2002 to take part in the gala concert ‘Celebration of Leadership’.
She is geared to promoting HIV/AIDS awareness among young people in Mongolia.