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Pledge! Fox Kids, UNICEF drive for girls' education

· Fox Kids Cup to act as promotional platform for UNICEF's Go Girls! Education for Every Child campaign

· Pledge campaign launched via 12 microsites worldwide

AMSTERDAM / LONDON, 4 April 2003 - Fox Kids Europe (FKE), the leading pan-European integrated children's entertainment company, today announced the launch of an online campaign to collect pledges in support of UNICEF's Go Girls! Education for Every Child campaign, a major part of UNICEF's '25 by 2005' initiative to get more girls into school in 25 priority countries by 2005.

The FKE-UNICEF online pledge campaign has been developed jointly as part of the overall partnership to promote the Go Girls! initiative via the Fox Kids Cup, FKE's global six-a-side football tournament for girls and boys under 13 years of age. The five-point pledge outlines what it takes to ensure every child has the best possible education: the best start in life, the best schools, the best teachers, safety, protection and fairness.

This pledge campaign launches today and will run until the Fox Kids Cup international final, which will take place at Sportclub Feyenoord in Rotterdam, the Netherlands from June 22-26, 2003. UNICEF will continue to collect pledges through various alternative methods over the next two years.

Supporters will be able to log on to any of the 12 dedicated and fully localised Fox Kids Cup microsites to make a pledge. All local microsites can be accessed via the central Fox Kids Cup website (www.foxkidscupinfo.com). Currently, 1.4 million unique users per month log onto FKE's pan-European network of websites.

The Fox Kids Cup 2003 event will be the biggest in its history with close to one million players taking part. FKE and UNICEF first teamed up last year to promote Say Yes for Children, an initiative in which over 94 million people pledged support for ten basic principles to protect and improve the lives of children. Go Girls! Education for Every Child builds on the results of Say Yes for Children, which identified education as the top global priority.

Marjorie Newman-Williams, Director of the Division of Communication, UNICEF says: "Far too often, girls are denied the chance to go to school, to learn in a safe and protective environment, to be taught by well-trained teachers, to be treated fairly and as equals. The pledge campaign calls on the world to help us give both boys and girls the same opportunities."

Shari Donnenfeld, Executive Director of Research and Marketing, FKE and Fox Kids Cup, says: "UNICEF's Go Girls! campaign is all about giving girls a fair chance and their right to an education. It's a vital initiative to make sure there are as many girls as boys in school and we are delighted that the Fox Kids Cup, itself a model of gender equality and the biggest event of its kind for girls, can provide kids with the chance to give much-needed support to others. We look forward to working with UNICEF on this initiative to advocate equal opportunities for all kids around the world."

About UNICEF's Go Girls! Education for Every Child campaign:

Go Girls! Education for Every Child is a global pledge campaign in support of ensuring that every girl and boy receives a quality education. The campaign will run through to the end of 2005. This worldwide support will act as a signal to decision-makers - from parents to government ministers - of the importance of educating all children.

UNICEF's '25 by 2005' campaign is a major initiative to eliminate gender disparities in primary and secondary education in 25 priority countries by the year 2005. The campaign, which includes fifteen countries in Africa and Asian countries such as Afghanistan and Bangladesh, focuses on countries where girls' education is in a critical situation and progress would make a real impact.

UNICEF will work closely with national governments and other partners to identify girls who are not in school. In each country, UNICEF will work with the government to mobilise new resources, build broad national consensus about the need to get girls to school, and help improve schools themselves to make them more welcoming to girls.

UNICEF has chosen a manageable number of countries and based its selection on criteria that looked for countries with one or more of the following: low enrolment rates for girls; gender gaps of more than 10% in primary education enrolment; countries with more than one million girls out of school; countries included on the Education For All Fast Track initiative; and countries hard hit by a range of crises that affect school opportunities for girls, such as HIV/AIDS and conflict.

For further information please contact:

Allison Hickling, UNICEF New York, (212) 326-7224, ahickling@unicef.org


About Fox Kids Europe N.V.:

Fox Kids Europe N.V. (FKE) is the leading pan-European integrated children's entertainment company with localised television channels, programme distribution and consumer products businesses. FKE's business lines are driven by a localised approach and its ownership of one of the largest and most recognised libraries of children's programming in the world, which includes approximately 6,300 episodes. FKE is listed on Euronext Amsterdam Stock Exchange.

Channels

FKE produces and broadcasts television channels for children aged 2-14. The content of each is tailored specifically to the local audience in each market, taking into account viewing habits, popularity of programmes, parental sensitivities and cultural trends. Fox Kids channels are currently broadcasting via cable and satellite to 57 countries, reaching more than 33 million households in 17 languages. FKE's main markets include the UK, the Netherlands, France, Germany, the Nordic Region, Spain, Poland, Romania, Turkey, Russia, Israel and Italy.

FKE also offers interactive TV games channels, 'Fox Kids Play', in France and Israel and operates 17 localised websites for the Netherlands, the UK, Germany, France, Israel, Spain, Sweden, Denmark, Romania, Norway, Italy, Poland, Russia, Turkey, Hungary, Czech Republic and Slovakia.

Programme Distribution

FKE owns one of the largest libraries of children's programming in Europe. Programming from its library is distributed to more than 120 different terrestrial, cable and satellite channels in over 50 markets across Europe and the Middle East. This library includes major global programming franchises such as Power Rangers, Spiderman, X-Men, Inspector Gadget and Goosebumps. The rights for most of the titles in the FKE library cover all markets in Europe and the Middle East and include many forms of media. The FKE library is serviced by Buena Vista International Television.

Consumer Products

FKE's consumer product activities include toys, merchandising, retail projects and home videos sold in 30 European countries. FKE is present in the UK, France, Germany, Israel, Italy, Russia, Spain and Benelux and also retains third party agents in other European markets. FKE's consumer product properties are sourced from the FKE library and include properties such as Power Rangers and Gadget and the Gadgetinis as well as third party agreements for properties such as Digimon, Medabots and Totally Spies.

For further details and information about the latest Fox Kids Europe press releases:

  • Fox Kids Europe N.V. announces audited results for the fifteen months ended September 30, 2002 and unaudited results for the year ended June 30, 2002
    December 18, 2002
  • Fox Kids Europe appoints Bruce Steinberg as new Chief Executive Officer
    December 17, 2002
  • Fox Kids Europe launches Fox Kids Cup 2003
    January 3, 2003

For further information please contact:
Louise Drabwell
Corporate Communications Department
Fox Kids Europe Ltd.
Tel: +44 (0)20 7554 9000
Fax: +44 (0)20 7554 9144
Email: Louise.Drabwell@foxkidseurope.com
Website: http://www.foxkidseurope.com or http://www.foxkidscupinfo.com/


 

 

 

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