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Make the Invisible Visible: UNICEF urges louder voices and urgent action to fight violence against children

UNICEF Goodwill Ambassador Liam Neeson featured in PSA

NEW YORK, 31 July 2013 – Violence against children is all too often unseen, unheard and underreported, said UNICEF today, announcing an initiative that urges ordinary citizens, lawmakers and governments to speak out more forcefully to fight violence against children.

The initiative builds on growing popular outrage that erupted following horrific attacks against children, such as the October 2012 shooting of then 14-year-old Malala Yousafzai in Pakistan, the fatal shooting of 26 pupils and teachers in Newtown, Connecticut, in December 2012 and gang rapes of girls in India and in South Africa in 2013.

“In every country, in every culture, there is violence against children,” said UNICEF Executive Director Anthony Lake. “Whenever and wherever children are harmed, our outrage and anger must be seen and heard. We must make the invisible visible.”

This is the underlying message as UNICEF launches the End Violence Against Children initiative. The initiative urges people around the world to recognize violence against children, join global, national or local movements to end it and bring together new ideas to focus collective action on this goal.  We have the power to fight violence now, says UNICEF, as the organization brings its global voice to add to the many efforts already underway.

The initiative was unveiled with a powerful video narrated by UNICEF Goodwill Ambassador Liam Neeson, who leads the viewer through a series of scenes depicting invisible violence.

“This is a 15-year-old girl being gang raped,” he says as the camera pans across an abandoned lot. “This teacher is beating a boy for talking back in class, while the rest of the class watches,” he says as new scenes unfold.

“Just because you can’t see violence against children doesn’t mean it isn’t there,” Neeson says. “Make the invisible visible. Help us make violence against children disappear. Join us. Speak out.”

The need to take urgent collective action is underlined even by the limited statistics available, which point to the scale and extent of violence. For example, some 150 million girls and 73 million boys under 18 years experienced sexual violence and exploitation, according to the WHO, and an estimated 1.2 million children are trafficked every year, according to a 2005 ILO report.

Violence inflicts not only physical wounds but leaves mental scars on children. It affects their physical and mental health, compromises their ability to learn and socialize and undermines their development.

A special microsite and a social media campaign outlines ways for children, parents and communities to take action – such as getting involved, getting informed, organizing events and public discussion forums, supporting child victims of violence and working with global and local UNICEF partners.

Protecting children is at the heart of UNICEF’s mandate. The United Nations Convention on the Rights of the Child specifies that every child everywhere has the right to be protected from all forms of violence.

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The Public Service Announcement with Liam Neeson is available for viewing at this link:
30 second, http://www.youtube.com/watch?v=UBEryzHILiw
60 second, http://www.youtube.com/watch?v=VkGf2xZEprU

And to download at this link:
http://weshare.unicef.org/MediaResources

Video scripts:

Open on a picture of an abandoned street.
LIAM NEESON V/O: This is a fifteen year-old girl being gang raped.
Cut to a classroom.
LIAM NEESON V/O: This teacher is beating a boy for talking back in class. While the rest of the class watches.
Cut to a room in an upper class house.  A broken glass is on the floor.
LIAM NEESON V/O: And here a toddler is being hit by his mother for breaking a glass.
Cut to a desolate alley.
LIAM NEESON V/O: This child sleeps in the streets because her family threw her out.
Cut to a teen’s bedroom
LIAM NEESON V/O:  Here, online bullying pushes a teenager over the edge.
Cut to LIAM appearing on screen.
LIAM NEESON: Just because you can't see violence against children doesn't mean it isn't there.
Make the invisible visible. Help us make violence against children disappear.
Cut to final card with UNICEF logo

About UNICEF

UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org

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For more information, please contact:
Madeline Eisner
UNICEF New York
Tel +1 212 326 7120
Mobile: +1 917 257 9616
meisner@unicef.org

Kate Donovan
UNICEF New York
Tel: +1 212 326-7452
Mobile: +1 917 378 2128
kdonovan@unicef.org


 

 

 

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