NEW YORK, 9 August 2012 – UNICEF has reached 2 million fans on Facebook and has marked the occasion with a personal thank you message to fans from Executive Director Anthony Lake.
“Today, we celebrate a milestone - 2 million fans on the UNICEF Facebook page. That is you – and you matter,” said Mr. Lake in a video message thanking Facebook fans for raising their voices for children in conflict and for mobilising media attention to the Sahel nutrition crisis from February 2012.
“You mattered when the nutrition crisis struck the Sahel region of West Africa – away from the cameras,” he said. “You spoke out in your thousands and thousands and helped make the cameras come.”
UNICEF launched on Facebook in March 2009, and has grown significantly – increasing its engagement rate by 63 per cent between October 2011 and July 2012. The social media presence of the organization on all UNICEF social media accounts including country, regional offices and national committees UNICEF has a combined presence of 4.2 million fans on Facebook and around 2 million followers on Twitter, making UNICEF the leading non-profit organization in social media.
UNICEF’s social media strategy has focused on growing its fan base and deepening engagement with fans and followers to create champions for children, through marketing, targeted outreach campaigns and relationship building initiatives. Currently, 55 per cent of the Facebook fans are under the age of 25, engaging UNICEF’s next generation of supporters.
UNICEF works in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org
For more information, please contact:
Sarah Crowe Spokesperson, UNICEF New York,
Tel + (1) 646 209 1590