SARAJEVO, 19 November 2009 – As the world celebrates the 20th Anniversary of the Convention on the Rights of the Child, Ms. Florence Bauer, the Head of UNICEF to Bosnia and Herzegovina, solemnly appointed Edin Dzeko, a striker of the BiH national football team and German Wolfsburg, the first UNICEF’s Ambassador for Bosnia and Herzegovina.
Apart from being a very successful sportsman, widely recognized in the country and abroad, Edin Dzeko has demonstrated his strong personal commitment to children and young people, especially to the most vulnerable ones.
“Having been raised during the war, I know very well how childhood hampered by displacement, poverty, violence and fear looks like. Because of that, it is a great honor for me to support UNICEF and to contribute to improve the lives of all those children who are still living in poverty, who are exposed to violence and whose rights to protection, health care and education are still being violated,” said Dzeko. “I would like to tell all those who know me as a sportsman and a football player, that many important games are still ahead and that we can only win if we play together. If football is the most important “unimportant thing” in the world, then children’s rights are the most important. My main role will be to take any opportunity to remind people of that,” Dzeko said.
UNICEF Ambassadors are prominent individuals from the world of sports, the arts, the sciences, and entertainment who use their talent to contribute to improve the lives of children, women, youths and families. They support UNICEF advocacy, fundraising and programme efforts and contribute to communicate, especially to young people, the vision and values that guide UNICEF’s work.
As UNICEF's Ambassador, Edin Dzeko’s first contribution will be to promote the rights of every child to have a good start in life.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For further information, please contact:
Nela Kacmarcik, UNICEF Bosnia and Herzegovina,
Tel +387 33 723 312,
CRC @ 20