World premiere of music video for Goodnight, Travel Well produced in partnership with UNICEF and USAID to air 13 July 2009 globally on MTV
NEW YORK/LONDON, 6 July 2009 – In an exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) and alternative rock band The Killers have partnered with UNICEF and USAID to produce a music video that dramatically highlights the dangers and impact of trafficking for sexual exploitation, particularly for young women.
Band members of The Killers commented, "We are deeply shocked and appalled that women and children are forced into such exploitative situations. We hope that through MTV's efforts and this powerful video that millions of people across the world learn about this tragic form of modern-day slavery."
The music video represents an innovative and creative way to fuse musical content with social messaging. The Goodnight, Travel Well video will be released globally in 168 countries. It has the potential to reach more than 500 million households worldwide.
“There is almost no country in the world now that isn’t affected by human trafficking in some way,” said Susan Bissell, UNICEF Chief of Child Protection. “The Statistics are staggering. More than 1.2 million children are being trafficked each year and nearly 80 per cent of all trafficking is for sexual exploitation, and the most at risk are girls. We see this music video as a powerful way to reach out and raise awareness among young people, across borders and across language barriers.”
“Trafficking is a crime which violates the basic rights of all people: the rights to freedom, equality, and dignity. Through MTV EXIT and MTV’s global networks reaching over two billion people in 160 countries, we are uniquely positioned to support and advocate these rights, create awareness and empower our audience many of whom are particularly at risk from human trafficking,” said Bill Roedy, Chairman & CEO MTV Networks International.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. In Pakistan and elsewhere, it has provided vital relief and reconstruction support to help individuals rebuild their lives after emergencies. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For more information, please contact:
Christopher de Bono, UNICEF New York, Tel + 1 212 303 7984
Simon Goff, MTV Europe Foundation, Tel + 44 7816 970491
Seema Alibhai, MTV Networks International, Tel + 44 207 478 6531
UNICEF UK video