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UNICEF Guatemala awarded the Ibero American “Caracol de Plata” for its BECATON Campaign

MEXICO CITY, 2 November 2006 - UNICEF Guatemala, along with Guatemalan TV broadcasting channels three & seven, the Ministry of Education and the advertising agency Publicentro Lowe & Partners, received the maximum “Caracol de Plata” award, in the category of social campaigns.

This years award has been granted to the Becaton Campaign, which visualizes education as a contest in which everyone must participate and strive to reach the goal.  It was also conceived as an initiative to sensitize people on the importance of primary education, as well as a fundraising effort to finance school grants for children living in extreme poverty and victims of Hurricane Stan.

The Caracol de Plata, a non profit organization, promotes civic culture through social responsibility and participation.  Annually, it gives recognition to the best social messages developed in Ibero America.  This year´s edition included over 300 materials from 20 countries.

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About UNICEF
For 60 years UNICEF has been the world’s leader for children, working on the ground in 156 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

For further information, please contact:

Parisa Nabili, Communications Officer, UNICEF Guatemala: pnabili@unicef.org


 

 

 

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