NBA and UNICEF launch global public service announcement on AIDS awareness and prevention featuring NBA and WNBA stars including Steve Nash and Lebron JamesNEW YORK, May 31 May 2006 – The NBA and UNICEF today joined forces in support of Unite for Children, Unite against AIDS, a global campaign to limit the impact of HIV and AIDS on children and halt the spread of the virus.
The announcement, at a press conference held at UNICEF headquarters, featured Houston Rockets center Dikembe Mutombo, 11-time NBA Champion and Hall of Famer Bill Russell of the Boston Celtics, NBA community ambassador and former New York Knicks forward Jerome Williams, WNBA legend and Olympic gold medalist Teresa Weatherspoon, NBA Commissioner David Stern, UNICEF Executive Director Ann M. Veneman, UNAIDS Executive Director Peter Piot and Mrs. Nane Annan, lawyer, activist and author.
The partnership pairs the NBA’s global outreach initiative, NBA Cares, with UNICEF. To support the Unite for Children, Unite Against AIDS Campaign, the NBA and UNICEF will launch a multi-lingual global public service announcement (PSA) featuring 10 NBA/WNBA players including Mutombo, two-time NBA Most Valuable Player Steve Nash of the Phoenix Suns, Houston Rockets center Yao Ming, Cleveland Cavaliers forward LeBron James and WNBA star Swin Cash. The PSA was screened today for the first time.
"Having these players jump into the game to call attention to the enormous impact of AIDS on children is a huge win for children throughout the world,” UNICEF Executive Director Ann M. Veneman said. “We are grateful to have the NBA as our newest partner in the Unite for Children, Unite Against AIDS campaign.”
One of the critical goals of the campaign is pediatric AIDS treatment. Less than 5 per cent of HIV-positive children who need treatment have access to it. The Unite for Children, Unite against AIDS campaign target is to provide treatment to 80 per cent of children in need by 2010.
The other key areas of the campaign are:
Produced by NBA Entertainment and the U.S. Fund for UNICEF, the 30-second PSA features NBA/WNBA players offering disturbing statistics on the impact of the global AIDS crisis on children, such as the fact that a child is orphaned every second.
The PSA also features Los Angeles Clippers forward Elton Brand, Dallas Mavericks forward Dirk Nowitzki, Utah Jazz forward Andrei Kirilenko, Memphis Grizzlies forward Pau Gasol and New York Liberty guard Becky Hammon. NBA programming is distributed globally to 215 countries and territories in 43 languages.
The NBA has been internationally recognized for its ongoing commitment to fighting the spread of AIDS in communities around the globe and has been honored for its efforts by the Global Business Coalition as a leader in global AIDS advocacy.
“We know that our sport, indeed all sports, has an enormous opportunity to deliver important messages on a global basis and this collaboration with UNICEF is just another step in our on-going commitment to engage our players and our game in the battle against HIV and AIDS,” said NBA Commissioner David Stern.
The NBA has collaborated with UNICEF on several other awareness raising endeavors on education and health-related causes. Global public service announcements promoting HIV and AIDS education have featured NBA Players including Gasol, Kirilenko and Mutombo.
Since 2001, 17 NBA and WNBA teams have participated in the Trick-or-Treat for UNICEF initiative, an education, fundraising and advocacy campaign for children. In addition, seven players have acted as UNICEF or UN Ambassadors, including Washington Wizards center Etan Thomas, who spearheaded the NBA’s Caribbean Relief Fund campaign, which raised over $100,000 for the Caribbean region’s hurricane relief efforts.
The NBA’s Basketball without Borders program, a basketball instructional camp for young athletes that also promotes friendship, healthy living and HIV and AIDS awareness and prevention, includes UNICEF-led HIV and AIDS interactive educational seminars. Since its inception in 2001, Basketball without Borders has featured more than 120 NBA players, coaches and team personnel from 29 different teams as camp coaches for the more than 700 young athletes from nearly 100 different countries and territories.
To support the Unite For Children, Unite Against AIDS global campaign, the NBA will distribute NBA Cares/UNICEF “Skills for Life in a Box” to schools throughout China. This initiative, in partnership with UNICEF China, the Chinese Ministry of Education and Spalding, will take place during Basketball without Borders Asia in Shanghai from June 8-11.
About NBA Cares
NBA Cares is the league's global community outreach initiative that builds on the NBA's long tradition of addressing important social issues. Over the next five years, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities around the world, and build more than 100 places where kids and families can live, learn and play.
For 60 years UNICEF has been the world’s leader for children, working on the ground in 155 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Attention broadcasters: The PSAs will be available through www.nba.com/unicef. For DVD copies, please contact the addresses below. Broadcast quality tape of the event at UNICEF House will also be available through thenewsmarket.com/unicef
For additional information, please contact:
Jessie Malter, email@example.com 212 326 7133
Kate Donovan, firstname.lastname@example.org, 212 326 7452
Helen Wong, email@example.com, 212 407 8299 or 212 407 8044
Chris Wallace, firstname.lastname@example.org, 212 407 8615 or 212 407 8044
Richard Alleyne, email@example.com, 212 880 9177 or 917 509 7742
Marci Greenberg, firstname.lastname@example.org, 212 922 2464
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