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Harnessing the power of tennis for child immunization

UNICEF and ATP form partnership for children

PALM SPRINGS, California, U.S.A. 11 March 2005 – UNICEF and ATP, the governing body of the men’s professional tennis circuit, announce today a new global partnership aimed at harnessing the power of tennis to help ensure the health, education and protection of children everywhere. 

The joint announcement will occur during tonight’s ATP All-Star Rally for Relief, an exhibition event benefiting UNICEF at the Pacific Life Open in Indian Wells, California. The Rally for Relief will feature an unprecedented gathering of elite players including Swiss superstar Roger Federer, who worked with the ATP Foundation to organize the historic exhibition event at the Pacific Life Open, an ATP Masters Series tournament.

“The UNICEF-ATP partnership will enable us to reach a whole new audience with critical information about children,” said UNICEF Executive Director Carol Bellamy. “We are excited about working with ATP’s staff, players and fans to raise money for children and demonstrate how sports can make a significant difference in children’s lives.”

The UNICEF-ATP partnership, which will be called ACE (Assisting Children Everywhere), will focus on fundraising and advocacy. Among the first joint initiatives of the ACE campaign will be an initiative designed to raise money for global child immunization programs. While vaccines protect nearly three-quarters of the world’s children against major childhood illnesses, more than 2 million children die annually from diseases that could be prevented by inexpensive vaccines.  For just $17, a child can be fully immunized against the top six childhood killer diseases – pertussis, childhood tuberculosis, tetanus, polio, measles, and diphtheria. 

“We are delighted to work with UNICEF to use the power of tennis to help create a better world,” said ATP CEO Mark Miles. “We hope to raise considerable funds to support UNICEF’s work on behalf of children and to show the world that tennis is more than just a game. Sport can be a powerful force of change for children and families everywhere.”

The other top 10 players scheduled to participate in the ATP All-Star Rally for Relief with Federer include Andre Agassi, Carlos Moya, Andy Roddick, Marat Safin, Tim Henman, Guillermo Coria, Gaston Gaudio and David Nalbandian.

About UNICEF

For nearly 60 years UNICEF has been the world’s leader for children, working on the ground in 158 countries to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, access to clean water and sanitation, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of governments, businesses, foundations and individuals, and through our National Committees for UNICEF we sell greeting cards and other products that help advance humanity.

About ATP

With 64 tournaments in 30 countries, the ATP showcases the finest athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the season-long INDESIT ATP 2005 Race unites players and tournaments in a quest for success. The world's premier stars compete all season for INDESIT ATP 2005 Race points as they seek to secure a coveted spot in the Tennis Masters Cup, the year-end championship to be held in November in Shanghai, China, and a chance to claim the title of World No. 1. For more information, please visit www.ATPtennis.com.


Note to Broadcasters:
UNICEF / ATP are distributing video of this event via satellite at 0645-0700 GMT on Saturday 12 March. Broadcasters wishing to access this video should note the two documents attached. The Word document includes the satellite parameters for those networks based in the United States. The PDF file details where broadcasters outside the US can access the feed via an international satellite. The feed will also be available on local ends at BT Tower in London. Those networks wishing to access in London should call BT on +44 207 432 5522 and request access to the material by quoting IBBS reference 619245.
Video clips will also be available from 1400 GMT, Saturday 12 March at
http://www.thenewsmarket.com/unicef.

 

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For further information, please contact:

ATP Americas: Chris Wallace, cwallace@atptennis.com, +1-904/285-8000
ATP Europe: Nicola Arzani, narzani@atptennis.com, +377-9797-0404
ATP International Group: Iggy Jovanovic, ijovanovic@atptennis.com, +61-2-9250-2300
ATP Mundo Latino: Benito Perez-Barbadillo, bpbarbadillo@atptennis.com, +377-9797-0404
UNICEF: Liza Barrie, lbarrie@unicef.org. +1-212-326-7593
UNICEF: Marissa Buckanoff, mbuckanoff@unicefusa.org, +1-212-922-2485
UNICEF: Deanna Helmig, dhelmig@unicefusa.org, +1-212-922-2152


 

 

 

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