Press centre

Press release

UNICEF launches public service campaign

New broadcast announcements underscore the need to defend the basic rights of all children.

NEW YORK, 28 May 2004 – UNICEF today announced the creation of a new series of public service announcements highlighting the fundamental rights of children to health care, education, equality and protection.

“These powerful new television spots underscore UNICEF’s commitment to protect and defend the rights of children to such essential things as equality, good health, basic education and protection from abuse, violence and exploitation,” UNICEF Executive Director Carol Bellamy said.

The spots, to be made available to broadcasters worldwide, are narrated by UNICEF Goodwill Ambassadors Vanessa Redgrave in English, Angélique Kidjo in French and Shakira in Spanish. Arabic versions are also available.

“By airing these important announcements, broadcasters can join the campaign to ensure that the world is not only aware of the rights of children everywhere but does everything possible to guarantee them,” Bellamy said. “We hope that these spots inspire people to take action and improve the lives of children.”

Four of the public service spots focus specifically on health, education, equality and protection. A fifth is a compilation of images of children who have benefitted from the many programs UNICEF sponsors around the world. The background music is by French composer Arno Elias.

All of the announcements should raise awareness of the fact that when children are denied their basic rights, their survival and well-being now and in the future are severely threatened, Bellamy said.

 “By denying children their most basic rights, we are depriving them of the childhood and future they deserve,” Bellamy said.

* * * *

To see the PSA clips, we invite you to visit:
http://www.unicef.org/videoaudio/video_21066.html

For further information, please contact:
Kate Donovan, UNICEF New York, 212 326 7452

For nearly 60 years UNICEF has been the world’s leader for children, working on the ground in 158 countries to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.


 


 

 

 

Related links

The spots, to be made available to broadcasters worldwide, are narrated by UNICEF Goodwill Ambassadors Vanessa Redgrave in English, Angélique Kidjo in French and Shakira in Spanish. Arabic versions are also available.

View the PSAs

New enhanced search