• The Ministry of Health coordinates the design and implementation of the campaign, through its technical structures such as National Health Information, Education and Communication Centre (CNIECS).
• The Ministry of Communication and New Technologies coordinates and supervises the activities of its services.
Civil Society Organizations:
• The “Union des Radios et Télévisions Libres” (URTEL) and other local radio networks broadcast information spots over its member radios and produces regular programmes with youths and community leaders
• The NGOs PKC II and ATN Plus, ACF, ASDAP, Red Cross of Mali, HKI, IBFAN, Plan Mali, Born Fonden, MDM, MSF, OMAES, RECOTRADE, Save the Children, supported the Ministry of health in the production of harmonized training and communication materials on Key Family Practices. The community stakeholders supervised by these NGOs carry out local interpersonal communication activities throughout the country.
• “Agence de communication Diop Fall Associés” (DFA) designs the campaign and produces all the audiovisual and printed materials.
• “Fondation Orange” sends educative SMS messages to Orange subscribers and is preparing for the launching of the free green line “Facts for Life telephone»
• Health and Development Network (RESADE) conducted socio-anthropological research on the health and development of the mother, newborn and child in all the cultural circles of Mali
Technical and financial partners of the campaign
• The Spanish Agency for International Cooperation (AECI)
• The British Department for International Development (DFID)
• the European Union