Tune in to Me
UNICEF and Leo Burnett / Arc Worldwide have joined forces to honour children and their rights with Tune in to Me. The campaign marks the 20th Anniversary of the Convention on the Rights of the Child (CRC) on Friday, 20 November 2009. On this dedicated day, a host of media owners and corporate sponsors in Malaysia have pledged to come together to bring to life children’s special place in media. Tune in to Me honours Article 12 of the CRC and celebrates children’s right to be heard – whether it’s reading the news or sports segment, hosting a program or simply voicing their opinions on TV, radio, online and print. ..............................................................................................
“All children have the same rights and these are listed in the Convention on the Rights of the Child. Please help us and learn about our rights. The more you know, the more you can protect us. Read the Tune in to Me flyer titled Your Little Guide to Understanding Us Better.” Front • Back ..............................................................................................
Children have lots to share. But they are rarely given a chance to be heard. You can change that by supporting children's rights. For a start, please tune in to our 20 second TV PSAs:
Collect all four postcards in the Tune in to Me series. Visit a UNICEF booth to pick up your set.
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Support children and their rights with our Tune in to Me poster.Visit a UNICEF booth for your personal copy or get one here. Download. ..............................................................................................
CRC@20 Child Rights Official Site  Celebrating 20 years of children's rights  Tune in to Me website
Tune in to Me media materials CRC@20 newsline: Media partnerships 9 November 2009: 5 November 2009: 4 November 2009: Tune in to Me Partner
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