Public awareness
UNICEF works with the media, NGOs, celebrities, youth and the private sector to promote greater protection for children and their rights. In 2009, UNICEF capitalised on the 20th Anniversary of the Convention on the Rights of the Child to create conversations about children’s rights using advocacy, information, education and communication. Through events, seminars, workshops, TV and radio public service announcements, UNICEF seeks to inspire the public to “Say Yes to Children” and “No to Violence”! Key Highlights § A.S.A.P 4 Kids (Alert for Social Abductions Program) campaign in 2008 with communication students from the Taylors College included a roadshow, out-reach to preschools, colouring books and a youth blogsite to challenge child abductions and promote child safety. § UNICEF partnered Media Prima Group’s popular Malay and English radio stations (Hot.fm and Fly.fm) in 2008 to produce public service announcements on violence against children in support of the 2nd Anniversary of the World Report on Violence Against Children. § Pos Malaysia and TBWA/Tequila Malaysia supported UNICEF to produce a series of special stamps and first day cover on children and their rights to mark the 20th anniversary of the Convention on the Rights of the Child. § 24 of Malaysia’s top media professionals from print, TV, radio and advertising joined Minister of Women, Family and Community Development Senator Dato’ Sri Shahrizat Abdul Jalil at a UNICEF-hosted breakfast dialogue to examine realistic approaches to enhance child protection and the diverse ways in which children’s rights can be incorporated into media practices. § 50 reporters in Malaysia, including from Sabah and Sarawak, were trained in 2009 about the Convention on the Rights of the Child. § Media Guide on Child Rights was produced in 2009 in English, Bahasa Malaysia, Mandarin and Tamil. § UNICEF supported the Malaysian Press Institute and the US Embassy’s 'Trafficking in Persons Media Workshop' in 2009. § In 2010, UNICEF is working with Childline Malaysia to produce public service announcements on child abuse and to set-up a child rights resource centre for the PJ City Council. § 'Whistle for Women' to commemorate International Women’s Day 2010 was organised by local celebrities and former UNICEF Malaysia national ambassadors, the 3R TV hosts with support from UNICEF.
International Women's Day 2010  Sat, 13 March 2010 A:S.A.P 4 Children  Newsline: Child protection 6 November 2009: 4 November 2009: 1 November 2009: 20 October 2009: 6 October 2009: 17 May 2009: 13 November 2008: Taylors' students do A.S.A.P 4 Kids campaign |
