UNICEF and world-class cricketers team up to battle HIV and AIDS
A Public Service Announcement with international cricket stars Virender Sehwag of India and Kumar Sangakkara of Sri Lanka promoting the 'THINK WISE' campaign on HIV and AIDS awareness, developed for the ICC Cricket World Cup 2011.
DUBAI/KUALA LUMPUR, 25 January 2011 - They may be rivals on the field of play, but India opener Virender Sehwag and Sri Lanka captain Kumar Sangakkara have joined together to star in a new 'Think Wise' campaign for the ICC Cricket World Cup 2011.
The players feature in a public service announcement, released today and available free to all broadcasters across the globe, encouraging young people to ‘get the facts, protect yourself’, as part of the ICC’s Think Wise partnership with UNAIDS and UNICEF promoting HIV prevention.
The campaign will encourage young people to be informed, take appropriate action to prevent HIV infection and stand united against the stigma and discrimination often facing people living with HIV. Although UNAIDS announced that new HIV infections had fallen by 20 per cent between 2001 and 2009, more than 7,000 people were infected each day in 2009 and one out of every three of these was a young person aged between 15 and 24 years.
"Let's talk" HIV prevention
“The ICC Cricket World Cup 2011 provides an opportunity to use our profile as cricketers to deliver important social messages to the hundreds of millions of supporters who will be watching the tournament across the world,” said Virender Sehwag.
“I hope this public service announcement can encourage young people to get the facts and protect themselves from HIV. While my main focus for this tournament is on helping India win the World Cup, I hope that a legacy of the event will be that more young people feel comfortable talking about their relationships and understand how to protect themselves against HIV.”
The colourful promos, that are 30 and 45 seconds in duration, are set to a lively theme tune of “let’s talk” and aim to encourage young people across the globe to discuss HIV prevention. As part of the script, Sangakkara encourages fans to “wait, stick to one partner, or use a condom”, before Sehwag calls on young adults to “get the facts, protect yourself against HIV.”
Reaching out to youth
Sehwag and Sangakkara, who are both Think Wise champions, have been active supporters of the partnership since it was formed in 2003, visiting projects at ICC events and promoting global HIV prevention and stigma reduction messages. Other active supporters in the partnership include Graeme Smith (South Africa), Shakib-Al-Hasan (Bangladesh) and Ramnaresh Sarwan (West Indies).
“As a Think Wise champion and cricketer, I want to help educate young people on how to protect themselves from HIV. It is important that young people around the world have access to the right information to help them make informed decisions and break down stigma and discrimination. Through this public service announcement, I want to help stop the spread of HIV and encourage young people to get the facts, talk openly, and protect themselves from HIV,” said Sangakkara.
The Think Wise program will promote HIV prevention messages at venues on all match days of the ICC Cricket World Cub, including during the national anthem ceremonies. Teams will also wear red ribbons on their shirts in key matches during the competition.
Young adults taking part in the ICC Cricket World Cup schools program in Bangladesh, India and Sri Lanka have already received HIV education sessions as part of the program...............................................................................................
NOTE TO EDITORS:
Public Service Announcements § FTP Site: ftp://internationalcricketcouncil.net/ThinkWise § Username: thinkw-read
§ FTP Site: ftp://internationalcricketcouncil.net/ThinkWise
§ Username: thinkw-read
§ Password: icchiv_123
For more information, please contact:
Unite against AIDS
• The Malaysian Launch
Fact Sheets: Stigma