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UNICEF to launch anti-child abuse campaign for Malaysians

Get on Board - Stop child abuse now!

§ In 2008, an average of 7 children were reported to be abused daily in Malaysia

§ UNICEF's 'people's campaign' to kick-off with a plea from children for protection against abuse

§ One-stop centre for child abuse info to go 'live' at

KUALA LUMPUR, 30 September 2010 – The United Nations Children’s Fund (UNICEF) invites your media reporter and photographer / TV crew to attend and cover:

Launch of the "Get on Board" campaign

Wednesday, 6 October 2010 ● 2:30 pm – 4:30 pm


§ Mr. Hans Olsen, UNICEF Representative to Malaysia

§ Celebrity hosts Asha Gill and Naz Rahman

§ Celebrity Campaign Advocates to be announced at the Launch

§ Celebrities, NGOs and Campaign partners are amongst the guests for the launch

1-Utama Shopping Mall
High Street (Ground Floor, near Parkson)

Despite significant strides made by the Government of Malaysia to improve child protection measures in recent years, statistics from the Department of Social Welfare show a rise in reported child abuse cases in Malaysia. In 2008 alone, an average of 7 children were reported to be abused every day.

In response to this alarming trend, UNICEF will launch the “Get on Board” public campaign, a two-month initiative, to drive home the message of child protection with a rallying call to action: ‘Raise your hand. Stop child abuse now!’ The digitally-driven Campaign, a first by UNICEF in the region, aims to unite 100,000 Malaysians to express their support for action and to learn and respond to child abuse. A special website will go live on 6 October. The website initially in English, will also be made available in Bahasa Malaysia by early November.

Photo Opportunity:
A group of Malaysian children on a mock-up bus will ‘visually’ invite guests to “GET ON BOARD” to end child abuse.


For more information, please contact:

Indra Kumari Nadchatram
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9157 ● (+6) 012 292 6872

Juana Jaafar
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9154 ● (+6) 012 530 9693

Fara Zahri
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9154 ● (+6) 012 654 7669





Get on Board! website

  •  Media Centre

Report Child Abuse!

Say No to Violence Against Children

Child Protection: Malaysia

Newsline: Get on Board

15 December 2010:
Collaborating to map out child abuse

15 December 2010:
If children could grow up without the fear of abuse

28 November 2010:
OP-ED: Duty of all to stop child abuse


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