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UNICEF to launch anti-child abuse campaign for Malaysians

MEDIA ADVISORY
Get on Board - Stop child abuse now!

§ In 2008, an average of 7 children were reported to be abused daily in Malaysia

§ UNICEF's 'people's campaign' to kick-off with a plea from children for protection against abuse

§ One-stop centre for child abuse info to go 'live' at http://www.uniteagainstabuse.my/

KUALA LUMPUR, 30 September 2010 – The United Nations Children’s Fund (UNICEF) invites your media reporter and photographer / TV crew to attend and cover:

What:
Launch of the "Get on Board" campaign

When:
Wednesday, 6 October 2010 ● 2:30 pm – 4:30 pm

Who:

§ Mr. Hans Olsen, UNICEF Representative to Malaysia

§ Celebrity hosts Asha Gill and Naz Rahman

§ Celebrity Campaign Advocates to be announced at the Launch

§ Celebrities, NGOs and Campaign partners are amongst the guests for the launch

Where:
1-Utama Shopping Mall
High Street (Ground Floor, near Parkson)

Why:
Despite significant strides made by the Government of Malaysia to improve child protection measures in recent years, statistics from the Department of Social Welfare show a rise in reported child abuse cases in Malaysia. In 2008 alone, an average of 7 children were reported to be abused every day.

In response to this alarming trend, UNICEF will launch the “Get on Board” public campaign, a two-month initiative, to drive home the message of child protection with a rallying call to action: ‘Raise your hand. Stop child abuse now!’ The digitally-driven Campaign, a first by UNICEF in the region, aims to unite 100,000 Malaysians to express their support for action and to learn and respond to child abuse. A special website will go live on 6 October. The website initially in English, will also be made available in Bahasa Malaysia by early November. http://www.uniteagainstabuse.my/

Photo Opportunity:
A group of Malaysian children on a mock-up bus will ‘visually’ invite guests to “GET ON BOARD” to end child abuse.

..............................................................................................

For more information, please contact:

Indra Kumari Nadchatram
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9157 ● (+6) 012 292 6872
inadchatram@unicef.org

Juana Jaafar
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9154 ● (+6) 012 530 9693
jjmanap@unicef.org

Fara Zahri
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9154 ● (+6) 012 654 7669
fzahri@unicef.org
 

 

 

 

 

Get on Board! website



  •  Media Centre

Report Child Abuse!


Say No to Violence Against Children

Child Protection: Malaysia

Newsline: Get on Board

15 December 2010:
Collaborating to map out child abuse

15 December 2010:
If children could grow up without the fear of abuse

28 November 2010:
OP-ED: Duty of all to stop child abuse

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