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International Children’s Day of Broadcasting - All Rights, All Children

Malaysian TV and radio stations promise exciting line-up of programs to celebrate All Rights for All Children

The United Nations Children’s Fund (UNICEF) invites a journalist and photographer / TV crew from your agency to attend and cover the following event:

What: Tune in to Me!

§ News Conference: International Children’s Day of Broadcasting (ICDB)

§ Participating TV and Radio Stations to share plans for ICDB 2010 on 7 March

Monday, 1 March 2010 ● 10:00 am – 12:00 noon


§ ICDB 2010 TV and radio broadcasters, including presenters

§ Leo Burnett (Tune in to Me campaign partner); Mr. Terence Ooi, Global Brand Director

§ UNICEF Malaysia

Wisma UN, Block C, 2nd Floor, Kompleks Pejabat Damansara
Jalan Dungun, Damansara Heights, Kuala Lumpur

ICDB, initiated in 1991, is a day when broadcasters around the world "Tune in to Kids". They air quality programming for and about children. But most of all, they allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.

The rights to participation and expression are an integral part of adolescent development. Broadcasters have the chance to empower young people by giving them media skills and putting their voices on the air. This shows other young people that they, too, can have a voice. It also shows the world what young people’s thoughts are about their lives and communities.

Every year, thousands of broadcasters in more than a hundred countries take part in the day, celebrating it in ways that are as unique and special as children themselves.


For more information, please contact:

Indra Kumari Nadchatram
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9157 ● (+6) 012 292 6872

Fara Zahri
UNICEF Media, Kuala Lumpur
(+6.03) 2095 9154 x 3352 ● (+6) 012 654 7669





ICDB 2010

Tune in to Me

ICDB 2010 TV and Radio, Malaysia

Tune in to Me Partner

      Leo Burnett/ARC


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